Lead Game Designer

We are hiring a Lead Game Designer for a remote position who will own the design vision and quality bar across our games while building and mentoring a multidisciplinary game design team that consistently delivers high-quality, data-informed experiences. This is a product-focused leadership role responsible for improving retention, engagement, progression, and monetization by defining a clear design direction, maintaining a high standard of design quality, and driving a disciplined A/B testing and design R&D practice. The role is fully remote and requires at least 4-5 hours of daily overlap with Pakistan Standard Time (GMT+5). This role is ideal for someone who:

• sets a clear design vision and holds a high quality bar without becoming a bottleneck
• is hands-on with systems design and design documentation, not only management
• builds and mentors designers toward domain specialization
• uses data and experimentation to prioritize and validate design decisions, 1) Design Vision & Direction
• Own the design vision for all products, setting the design foundation and guiding designers at a high level.
• Align with Studio Head and Game Leads on where each game’s design is headed.
• Co-own the design direction of each product with Game Leads; escalate major design pivots to the Studio Head.

• Turn ambiguity into clear design direction and build-ready decisions. 2) Design Quality Bar (Hands-on)

• Set and maintain standards for all design documentation, sheets, A/B tests, and playtesting protocols.

• Review specs, economy and progression sheets, and feature docs for completeness, clarity, and applied data analytics.

• Lead the design of major systems where needed: core loop, progression, economy, monetization, and LiveOps.

• Establish and maintain a clear design quality bar across the studio. 3) Design Team Development & Specialization

• Hire, onboard, and mentor game designers to be multidisciplinary and eventually specialize across three domains:

• Gameplay, Retention & Engagement
• Economy, Progression & Data
• Monetization & LiveOps
• Run weekly 1:1s with all direct reports.
• Build successor capability: at least one designer ready to lead design on a product.

• Reduce the number of design decisions that escalate to Game Leads and the Studio Head. 4) A/B Testing Ownership

• Own the studio-wide A/B testing pipeline and set best practices for hypotheses, test documentation, analysis, and decision-making.

• Co-own A/B test and feature-shipping prioritization with Game Leads.

• Convert test insights into backlog priorities and measurable design actions. 5) Design R&D & Analytics

• Lead R&D in game design tools and best practices, data analysis pipelines and dashboards, and predictive modelling.

• Stay current on every product’s analytics and dashboards.

• Learn and apply data analytics and predictive modelling to at least one product. 6) Playtesting & Design Fluency

• Involve the whole studio in frequent playtesting sessions (our products and beyond).

• Maintain a personal playtime practice of roughly 3 hours per product weekly, and feed notes into designer 1:1s.

• Attend design reviews as a participant and quality challenger, not the sole decision-maker. 7) Stakeholder Communication & Clarity

• Keep leadership updated with clear status, risks, and next steps.
• Write concise decision notes that reduce confusion and rework.
• Ensure the team has clarity on what success looks like for each design initiative.

KEY DELIVERABLES (EXPECTED OUTPUTS)

• A clear, documented design vision and direction for each product.
• A maintained design quality bar: standards and templates for specs, sheets, A/B tests, and playtesting.
• A multidisciplinary design team with visible progress on each designer’s specialization track.
• A running studio-wide A/B testing pipeline with quality hypotheses, documentation, and analysis.
• Design R&D output applied to live products (tools, dashboards, predictive models).
• Regular design reviews with clear decisions, action items, and ownership.

DECISION RIGHTS & INTERFACES

• Design hires, exits, and specialization paths.
• Studio-wide design quality standards and review metrics.
• A/B testing methodology and pipeline.

• Design tooling and R&D investment. You co-own (with Game Leads)

• Design direction of each product.
• A/B test and feature-shipping prioritization.

• Major design scope decisions affecting team capacity. You co-own (with the Studio Head)

• Studio-level design strategy and big design decisions.

• Budget for design tools, R&D, and design-team headcount. You influence / support

• Retention, monetization, and player-experience improvements via design changes, experiments, and insight-driven recommendations. Individual designers retain authority on

• Specific feature design decisions within the agreed direction.

• Day-to-day design execution and documentation on their assigned product. Escalate to the Studio Head

• Anything affecting studio-level commitments (GP, ROI, capacity).
• Major design pivots on a product.
• Cross-studio or group-level design topics., * Coda (documentation hub)
• Miro (flows, maps, UX collaboration)
• Asana (tasks + planning)
• Slack (daily communication)
• ByteBrew / Adjust (analytics & dashboards)

WORKING MODEL

• Remote
• High-ownership role. We care about outcomes, not meetings.
• Must be available for key overlap hours with GMT+5 for reviews and alignment

• 5-10+ years in mobile F2P game design, with meaningful time spent leading or mentoring designers.
• Shipped multiple live products or major updates, not just prototypes.

• Strong systems design fundamentals: gameplay, retention, progression, economy, monetization, LiveOps.

• Strong design documentation: specs, economy and progression sheets, and tuning plans that engineers and artists can build without guessing.

• A/B testing ownership: hypotheses, test design, analysis, and decision-making.
• Comfortable with product analytics and dashboards (e.g., ByteBrew, Adjust) to drive design decisions.
• Comfortable leading remotely and influencing without authority.
• Very strong English (written and spoken).

NICE-TO-HAVES

• Hybrid simulation / management (sim/tycoon) game expertise.
• Experience building a multidisciplinary design team and specialization tracks from scratch.
• Familiarity with predictive modelling and building design analytics pipelines and dashboards.
• Familiarity with Unity pipelines and constraints (no coding required).
• Experience working with teams across multiple time zones.