Paid Social Specialist

Be an Early Applicant Remote Hiring Remotely in United States Mid level Remote Hiring Remotely in United States Mid level Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms. Manage targeting, budgets, creative trafficking, testing, tracking integrations, audience segmentation, and account structure. Analyze performance metrics such as CAC, CVR, CTR, engagement, and spend pacing, translating results into actionable recommendations. Collaborate with creative, analytics, regional marketing teams, paid media leads, and agencies to improve campaign performance and measurement. The summary above was generated by AI

We Go Beyond:

At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You’ll Do

Campaign Execution

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)
• Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth
• Monitor performance daily and weekly, making optimizations in real time

Testing & Creative Optimization

• Run structured tests across creative variations, audiences, placements, and bidding strategies
• Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level
• Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations

Technical & Platform Operations

• Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene
• Keep account structure clean and campaign documentation up to date
• Manage audience uploads, exclusions, and segmentation

Performance Reporting

• Track and report on CAC, CVR, engagement, and spend pacing
• Turn performance data into clear, actionable insights for media and regional stakeholders - weekly, monthly, and quarterly
• Work with analytics and channel leads to connect platform results to business outcomes using advanced measurement (Brand Lift Studies, MMM, Incrementality)

Cross-Functional Collaboration

• Partner with the paid social lead, paid media generalists, and regional marketing stakeholders on cohesive cross-channel strategy
• Collaborate with agency partners to maintain high execution quality and optimization rigor

• 2-3+ years managing paid social campaigns hands-on (Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus)
• Solid grasp of campaign structure, audience targeting, creative testing, and optimization
• Experience running performance-driven paid social for omnichannel consumer brands
• Comfort turning data into optimization decisions
• Detail-oriented, organized, and used to working in-platform daily
• Strong collaborator who thrives in a fast-paced environment

Education

• Bachelor’s degree in marketing or related field required.

Physical Requirements

• Must be able to sit and/or stand for long periods of time., This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
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