Content Designer

The London Borough of Hackney is known for its innovation and commitment to its residents. As a Content Designer here, you won’t just be writing copy, you’ll be designing end-to-end user journeys that dismantle complexity and ensure accessibility for all., You will be responsible for creating, evaluating, and reviewing content at every stage of the user journey. Acting at a level equivalent to a Civil Service HEO/SEO, you will:

• Design with Data: Use evidence, user research, and performance data to make informed content decisions.
• Prototype to Persuade: Use everything from paper sketches to digital prototypes to visualise content in context and show the “why” behind your work.
• Build Bridges: Work across government departments to influence stakeholders, build consensus, and ensure the user’s voice is never lost in translation.
• Standard Bearer: Contribute to and champion style guides and content patterns, ensuring Hackney remains a leader in the cross-government content community.
• Iterate Constantly: Work in a fast-paced, Agile environment where you’ll learn from mistakes, take calculated risks, and pivot based on user needs.

To hit the ground running, we are looking for a practitioner who brings a “user-first” mindset to the table.

The Must-Haves (CV Essentials):

• Experience: At least 3 years of professional experience specifically as a Content Designer.
• Sector Knowledge: Proven experience working as a Content Designer within the UK Public Sector (Local or Central Government).
• Agile Expertise: Significant experience working in multi-disciplinary teams (alongside developers, designers, and researchers) within an Agile environment.

Technical Proficiencies:

• User-Centred Design: Expert at translating user stories into accessible, plain-language content that works with assistive technologies.
• Strategic Thinking: Ability to focus on outcomes rather than just activities, contributing to broader content strategies and policies.
• Stakeholder Management: A knack for tailoring communication to different audiences and using evidence to explain difficult design decisions.
• Content Lifecycle: A deep understanding of why content maintenance and governance are just as important as the initial creation.

Commercial Services Trading Ltd is acting as an Employment Business in relation to this vacancy.