Social Specialist

At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. Behind every unforgettable journey is a passionate team making it happen. That’s where you come in.

OUR VALUES

Our values shape every hire we make and every team we build:

Act with Integrity - we do what’s right

Own the Outcome - we take responsibility for our decisions

Succeed Together - we’ve got each other’s backs

POSITION SUMMARY

The Social Specialist is responsible for executing and coordinating Trafalgar and Costsaver’s organic social media content across multiple platforms. The role supports daily content creation, audience engagement, and brand-aligned storytelling. This role contributes to the planning and rollout of platform-specific content, including Instagram, Facebook, TikTok, YouTube, and LinkedIn.

Working closely with the Social Manager and cross-functional Customer teams, the Social Specialist helps manage a forward-planned calendar of recurring content formats, campaign deliverables as well as creating reactive content. This role supports the full cycle of ideation, asset creation, copywriting, posting, and performance review/analysis. The role will also support the Social Manager with social media auditing and strategy tasks.

Please note: Strong content management system (CMS) experience and a high degree of confidence in learning new systems is critical to this role.

KEY RESPONSIBILITIE

MULTI-PLATFORM CONTENT

• Support the delivery of video and static content across all social media platforms, including TikTok, Instagram, Facebook, LinkedIn and YouTube.
• Maintaining Trafalgar and Costsaver’s unique tones of voice and brand identities when creating visual and written content.
• Assist with the ongoing management of platform calendars, ensuring scheduled content is delivered on time.
• Support scripting, planning, editing tasks tied to emerging content series.

CAMPAIGN MESSAGING AND COMMUNITY INITIATIVES

• Deliver yield or campaign related posts including confidence building content, interview pieces or story-driven assets
• Assist our Community and Engagement Manager with occasional community management support.
• Work with our community of Travel Director content creators to brief content on a monthly basis.

COORDINATION AND PLANNING

• Update content trackers and SharePoint folders to keep files accessible and version-controlled
• Support our Producer with occasional asset management and tagging support.
• Respond to team requests and changes quickly, adjusting timing or messaging where needed

SOCIAL REPORTING & OPTIMISATION

• Support the analysis of post and platform performance using analytics tools.
• Produce monthly reports that assesses Trafalgar and Costsaver’s performance against KPIs.
• Ability to use Sprout social for scheduling, reporting, community management and social listening.

PLATFORM TRENDS & BEST PRACTICE

• Stay current with social media trends, algorithm updates, and content formats, proactively proposing content ideas that reflect evolving consumer behaviour.
• Help ensure all content complies with brand guidelines and platform best practices.

ROLE SUCCESS CRITERIA

• Demonstrates a strong grasp of brand tone and storytelling, consistently producing high-quality content that engages audiences and aligns with strategic goals.
• Grows engagement rates and community sentiment through proactive interaction, timely responses, and human-first content.
• Contributes to a well-organised, forward-planned content calendar and keeps daily execution on track.
• Leverages insights and performance data to suggest optimisations or new content approaches.
• Collaborates effectively with internal teams and shows initiative in keeping Trafalgar ahead of evolving trends and competitor activity.

KEY INDIVIDUAL TRAITS

• Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.
• Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
• Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals.

YOUR EXPERIENCE AND EXPERTISE

• 2-3 years’ experience in a social media, content, or digital marketing role, ideally within the travel, lifestyle or consumer brand space.
• Strong knowledge of major social platforms, especially Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Demonstrated experience in creating and editing social-first content
• Excellent writing and copy-editing skills with a flair for tone and visual storytelling.
• Collaborative, detail-oriented and passionate about social media, digital culture and community-building.

TRAVEL & OTHER REQUIREMENTS

• Work Location: To be discussed
• Travel: To be discussed

WHY JOIN US?

At TTC, we’re growing fast and looking for ambitious people who want to be part of our exciting journey. We’ll give you the tools, training, and support you need to succeed, while offering clear opportunities to progress your career.

• Alongside this, we offer a strong benefits package, including private medical healthcare, paid volunteering days, and a host of additional benefits.

• Boldness: Approaches tasks and decisions with confidence and a proactive mindset, willingness to speak up and challenge the status quo.
• Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment.
• Resilience: Remains calm and effective under pressure, persistent through challenges, and driven to achieve long-term goals., * 2-3 years’ experience in a social media, content, or digital marketing role, ideally within the travel, lifestyle or consumer brand space.
• Strong knowledge of major social platforms, especially Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Demonstrated experience in creating and editing social-first content
• Excellent writing and copy-editing skills with a flair for tone and visual storytelling.
• Collaborative, detail-oriented and passionate about social media, digital culture and community-building.

At TTC, we’re growing fast and looking for ambitious people who want to be part of our exciting journey. We’ll give you the tools, training, and support you need to succeed, while offering clear opportunities to progress your career.

• Alongside this, we offer a strong benefits package, including private medical healthcare, paid volunteering days, and a host of additional benefits.

At TTC, we are Enriching lives by connecting people and places. For over 100 years, we’ve been bringing the world closer together by crafting journeys that create lasting memories, lifelong friendships and meaningful cultural connections. Across more than 70 countries and our award-winning brands, we design and deliver travel experiences that go beyond sightseeing - they change perspectives. Behind every unforgettable journey is a passionate team making it happen. That’s where you come in.