CRM Specialist (Braze Expert)
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Role details
Tech stack
Job description
- Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
- Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
Enhance Personalisation Through Automation
- Design intelligent, scalable, and adaptive customer journeys using Braze features (Canvas, Liquid, segmentation, and more).
- Utilize real-time data to ensure messages reach the right audience at the perfect moment through the appropriate channel.
Lead Reporting & Optimisation Efforts
- Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
- Transform data into practical insights-consistently test, learn, and refine strategies to enhance outcomes.
- Provide transparent reporting on the CRM’s influence throughout the customer journey, from engagement to retention.
Become the Braze Champion
- Serve as the primary Braze authority within our organisation, maximizing the benefits of the platform.
- Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.
Requirements
- Minimum of 2 years of hands-on experience in CRM and email marketing with successful campaign design for customer engagement and retention.
- Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
- Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
- Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
- Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
- Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
- Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.
Benefits & conditions
- Hybridity is required for those within commutable distance of the London office; up to 60% home office is possible.
- A secure home office is required-free from background noise or other distractions.
- Minimum internet speeds are mandatory; these will be verified during recruitment and upon onboarding.
- Office space is available as an alternative., * A competitive salary depending on experience.
- Hybrid working-combine work from home and the office; fully remote options available if you don’t live near the office.
- Paid time off, including a paid volunteer day each year.
- Paid sabbatical: one month after every five years of service, without using annual leave.
- Ten Loyalty Rewards program, including bonuses and gifts.
- Employer-contributory pension with investment flexibility.
- Remote working holidays-travel and work anywhere in the world.
- Employee discounts on travel and entertainment.
- Diverse, inclusive global team and genuine career opportunities.
- Regular appraisals and annual Extra Mile Awards.
About the company
Ten is on a mission to become the most trusted service business in the world. Technology-driven products form the core of our strategy, creating a highly successful service business that supports over fifty clients including HSBC and Swisscard. With global scale, a multiyear contract base, and a market-leading consumer proposition, Ten is the first B Corp listed on the London Stock Exchange (AIM market). We continue to invest in technology-including AI-to enable members to organize their leisure lives, while accelerating growth through our Growth Engine strategy., Ten works with a small preferred supplier list of recruitment agencies only. We are not accepting further recruitment agency applications at this time. Ten Group is not responsible for any fees related to unsolicited resumes.
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