Digital Analytics Manager

This digital agency partners with leading brands across Hospitality, Travel, Food & Drink, and Entertainment-helping them convert digital attention into real commercial outcomes. The culture is vibrant, social, and highly collaborative, with creativity and performance at the heart of everything they do. The team operates at pace, working closely with clients to enhance engagement, bookings, and revenue., You’ll join the Performance function, covering analytics, SEO, paid media, CRO, CRM, and digital strategy. This role is the analytics lead in the team-the go-to authority for all tracking, reporting, and data interpretation. You’ll work closely with internal and client stakeholders and line-manage an offshore analytics specialist already supporting implementation and delivery., This is a hands-on leadership position where you’ll own the analytics strategy and ensure robust measurement across a range of digital clients. You will take responsibility for tracking foundations, data accuracy, insight generation, and engaging client communication., * Lead the full analytics lifecycle across multiple digital accounts.

• Own tracking infrastructure-GTM, tagging specifications, and measurement plans.
• Manage and optimise analytics accounts, dashboards, and reporting structures (e.g., Looker Studio).
• Ensure data integrity and establish best-in-class analytics standards across the agency.
• Manage and mentor an offshore analytics specialist.
• Collaborate closely with performance, content, and development teams.

Typical workload: ~75% hands-on technical analytics / 25% stakeholder-facing insight and communication., * GTM setup and tagging for paid campaigns.

• Dashboard development and automation (Looker Studio).
• BigQuery integration and data engineering (around 10% of role).
• Supporting performance decision-making with data-driven recommendations.

Please note: you must have full UK right to work and be able to commute to central London weekly., * Strong experience in digital analytics-ideally within an agency environment.

• Expertise in GTM, tracking implementation, and Google Analytics environments.
• Skilled in dashboarding and visualising performance insights.
• Confident communicator-able to simplify technical detail for clients.
• Strong eye for detail and a passion for clean, reliable data.
• Leadership potential-capable of guiding others and owning delivery., * True ownership of analytics vision and standards.