Digital Analyst

As a Digital Analytics Specialist, you will play a dual role: analyzing customer behavior to generate actionable business insights and ensuring robust technical implementation of analytics solutions across our websites and apps.

Analytics & Insights:

• Analyze user behavior and identify trends across websites and apps to support business decisions in pre-sales, sales, servicing, and support.
• Conduct proactive analyses to uncover optimization opportunities and improve digital performance.
• Develop and maintain dashboards and reports in Adobe Analytics to monitor KPIs and business objectives.

Technical Implementation

• Manage and maintain web and app data layers, ensuring accurate and consistent tracking.
• Translate business requirements into clear tagging specifications and data layer guidelines.
• Collaborate with developers and stakeholders to validate tracking and troubleshoot issues.

• Senior profile with at least 5 years of experience in Digital Analytics.
• Proven experience creating dashboards and advanced reports in Adobe Analytics.
• Hands-on experience providing data layer recommendations and working with tagging frameworks.

Technical Skills

• Expert in Adobe Analytics (including complex segments, calculated metrics, and advanced reporting).
• Ability to create and validate comprehensive tagging guidelines.
• Familiar with Content square for UX and behavioral analysis.
• Strong knowledge of Microsoft Excel and PowerPoint for data analysis and presentation.
• Understanding of web technologies and their impact on tagging (HTML, JavaScript)

Attitudes/Behavior:

• Able to work autonomously with limited supervision.
• Passionate about digital business and customer experience.
• Proactive, motivated, and eager to learn.