Social Media Specialist

Join our dynamic team as a Social Media Specialist and unleash your creativity to elevate our brand’s online presence! In this role, you will craft engaging content, develop innovative social media strategies, and analyze digital marketing performance to connect with audiences across multiple platforms. Your energetic approach and passion for digital marketing will drive brand awareness, foster community engagement, and support our overall marketing goals. This paid position offers a fantastic opportunity to grow your skills in a fast-paced, collaborative environment where your ideas truly make an impact.

Responsibilities

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, X, and TikTok to boost brand visibility and engagement.
• Create compelling content including graphics, videos, photography, and written posts using Adobe Creative Suite tools like Photoshop and Illustrator, ensuring alignment with branding guidelines.
• Manage social media accounts using tools like Hootsuite and Buffer for scheduling posts, monitoring activity, and maintaining consistent communication with followers.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights from social media analytics to refine content strategies.
• Optimize content for SEO by integrating relevant keywords and hashtags; perform keyword research to enhance discoverability.
• Collaborate with the public relations team to manage media relations and craft messaging that resonates with target audiences; oversee media editing tasks for high-quality content delivery.
• Stay updated on the latest social media trends, platform updates, and best practices in digital marketing performance monitoring.

• Proven experience in social media management, content creation, or digital marketing roles.
• Proficiency with media editing tools for graphic design and video editing.
• Familiarity with social listening platforms. strong understanding of social media platforms’ features and algorithms.
• Excellent content writing skills with an eye for proofreading and clarity; ability to craft engaging messages tailored to diverse audiences.
• Strong relationship management skills for engaging with followers, influencers, partners, and internal teams.
• Ability to monitor social media performance metrics regularly to optimize campaigns effectively.
• Basic understanding of medical procedures. Understanding of advertising campaigns and digital marketing strategies is a plus.

4.74.7 out of 5 stars New York, NY 10019 $25 - $45 an hour - Contract, Pulled from the full job description

• Referral program
• Flexible schedule