Social Media Specialist

Folsom Plastic Surgery is seeking an experienced Social Media Specialist to develop and execute our digital strategy across multiple platforms. In this role, you will be responsible for building our online presence, increasing brand awareness, and driving patient engagement through compelling content and strategic initiatives. You will work closely with our team to position Folsom Plastic Surgery as a trusted leader in cosmetic and surgical services.

Priority Platforms

Instagram, Facebook, TikTok, YouTube. Experience with all platforms required; mastery of Instagram and TikTok particularly valued.

Role Objectives

• Increase engagement and follower growth across all social channels
• Develop and execute quarterly content calendars aligned with marketing campaigns and seasonal opportunities
• Build brand awareness and position Folsom Plastic Surgery as the top choice for cosmetic surgery and aesthetic services.
• Monitor social trends and emerging platforms to keep our brand relevant and ahead of the curve

Core Responsibilities

• Develop and implement social media content strategies tailored to each platform’s unique audience and format
• Create and manage editorial calendars; produce daily and weekly content including text, images, video, and graphics
• Collaborate with the team to create content including office staff.
• Monitor comments, messages, and engagement; respond promptly and professionally to patient and prospect inquiries
• Manage social media advertising campaigns, including paid promotion strategy and budget allocation
• Stay current with platform algorithm changes, best practices, and emerging trends

• Demonstrated expertise across Instagram, Facebook, TikTok, and YouTube with strong understanding of platform-specific best practices
• Experience with video production and editing
• Proficiency with social media management tools (e.g., HubSpot, Meta Business Suite, Hootsuite, or Buffer)
• Solid understanding of SEO, Google Analytics, and social media advertising platforms
• Strong copywriting and content creation skills; ability to write compelling captions and posts across formats
• Proficiency with graphic design software (Adobe Creative Suite or Canva); ability to create or edit visuals
• Excellent organizational, multitasking, and time-management skills
• Strong communication and collaboration abilities

Preferred Qualifications

• Experience in healthcare, cosmetic surgery, or medical aesthetics marketing
• Track record of growing social media accounts from 10K to 50K+ followers
• Familiarity with HIPAA compliance and patient privacy regulations
• Experience managing social media crisis or reputation situations