Sr. Consumer Insights Analyst

The Senior Analyst, Consumer Insights owns GTLF’s consumer learning engine translating consumer behavior, needs, and trends into decision-ready insights that shape innovation, positioning, messaging, and retailer storytelling. This role designs and executes primary and secondary research, partners with Brand, Innovation, and Category/Retail Insights, and ensures consumer learnings are converted into clear recommendations tied to commercial levers (innovation pipeline choices, price/pack, claims, and shopper conversion). The Senior Analyst follows established QA standards, so insights are executive and customer ready., * Convert business questions into testable hypotheses and research plans; define success criteria and expected decisions/actions.

• Prioritize work to focus on the highest-impact learning questions; maintain an active pipeline of research and insight deliverables.
• Design and execute consumer research (concept/message tests, need-state exploration, claims/benefits learning, pricing/pack sensitivity as appropriate).
• Manage research vendors and data sources (panels, survey platforms, qual partners, trend services); ensure methodological rigor and clear documentation.
• Develop reusable insight assets: need-state frameworks, segment inputs, “consumer truths” library, and retailer-ready consumer story modules.
• Partner with Category/Retail Insights to package consumer learnings into retailer-ready narratives that support resets, JBPs/QBRs, and growth plays.
• Deliver clear, recommendation-forward insights for innovation and brand decisions; communicate the “so what” and “now what,” including risks and confidence levels.
• Maintain a trend and competitive “signal” radar (emerging ingredients, occasions, functional benefits, lifestyle shifts) and translate signals into GTLF implications.
• Support closed-loop learning by tracking how research was used (go/kill/pivot decisions) and capturing outcomes to improve future learning.
• Follow QA and data governance standards; incorporate feedback from the Director before sharing insights externally or at the executive level.

• 4-7+ years in consumer insights, market research, brand strategy, or CPG commercial analytics roles.
• Bachelor’s Degree (or equivalent experience) in Marketing, Business, Psychology, Sociology, Economics, Statistics, Data Analytics, or a related field., * Hypothesis-led problem solving; able to turn ambiguity into structured learning and clear decisions.
• Storytelling that wins: concise, executive-ready writing and visuals; clear takeaways and recommendations.
• Rigor and integrity: attention to methodology, bias checks, and defensible conclusions.
• Influence without authority; strong partnership with Brand, Innovation, Sales, and cross-functional stakeholders.
• Ownership mindset; reliable delivery under deadlines with strong prioritization.

Functional/Technical Skills

• Advanced Excel and PowerPoint; ability to communicate insights clearly and persuasively.
• Familiarity with consumer research methods: sampling, questionnaire design, basic statistics, and interpretation.
• Experience with common insights tools (e.g., Numerator, Zappi, Mintel-type sources, panels) preferred.
• Power BI/SQL familiarity is a plus but not required.

Additional Skills:

• Hands-on experience designing and executing primary research (quant and qual) and synthesizing secondary sources into actionable insights.
• Experience managing research vendors and tools (survey platforms, panels, trend services); comfortable owning budgets and timelines.
• Experience translating research into recommendations for innovation, messaging/claims, and brand strategy.

GT’s Employee Experience (Benefits/Perks):

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)

At GT’s Living Foods, we’re more than just a company - we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.