Digital Engagement Analyst (MyBlock)

Our client, a leading organization in the financial technology sector, is seeking a Digital Engagement Analyst to join their team. As a Digital Engagement Analyst, you will be part of the Digital Engagement Department supporting cross-functional teams including Product, Design, Marketing, Analytics, and Technology. The ideal candidate will demonstrate curiosity, adaptability, and strong collaboration skills, which will align successfully in the organization., + Build, test, deploy, experiment, and optimize in-app campaigns using the Airship Engagement Platform.

• Develop personalized engagement journeys that support onboarding, feature adoption, retention, and customer education.

• Create and maintain in-app content including banners, cards, message center experiences, surveys, and interstitials.

• Partner with Product Managers, Designers, and Engineering teams to translate business requirements into engaging customer experiences.

• Monitor campaign performance and develop reports to evaluate engagement effectiveness and business outcomes.

What’s Needed?, + Opportunity to work on innovative digital engagement initiatives supporting millions of client interactions.

• Collaborate with diverse, talented teams across product, design, and technology.

• Gain experience with leading customer engagement platforms and tools.

• Contribute to a mission-driven organization focused on financial confidence and freedom.

• Flexible remote work environment supporting work-life balance.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans

• 1-3 years of experience with digital engagement platforms such as Airship, Braze, or Salesforce Marketing Cloud.

• Background in marketing communications, digital marketing, or related fields.

• Experience building, testing, and deploying in-app messages, push notifications, and personalized digital experiences.

• Strong writing, content development skills, and attention to detail.

• Ability to work with data, support campaign QA, audience validation, and performance reporting.