Social Media Specialist

B.TOX.BAR. is a boutique, female-owned aesthetic practice focused on natural-looking results, personalized care, and creating a welcoming, low-pressure experience for our patients.

We’re looking for a creative, social-media-savvy Social Media Specialist to help grow and elevate the B.TOX.BAR brand online.

This is a hands-on role for someone who understands both content creation and social media strategy. You’ll help plan our content, create and edit engaging short-form video, manage our social presence, and identify opportunities to grow our audience and engagement.

You’ll work closely with our team to create authentic, elevated content featuring our treatments, providers, space, products, and patient experience.

What You’ll Do

Content Creation

• Create engaging Instagram Reels, TikToks, Stories, and photo content
• Film and edit short-form video featuring treatments, providers, products, behind-the-scenes moments, and the B.TOX.BAR experience
• Capture high-quality before-and-after content and treatment footage when appropriate
• Develop creative, educational, and entertaining content that makes aesthetic treatments approachable
• Create content that feels elevated, modern, authentic, and approachable

Social Media Management

• Develop and maintain a consistent social media content calendar
• Write engaging captions and create compelling hooks and calls to action
• Schedule and publish content across Instagram and TikTok
• Monitor comments, messages, and audience engagement
• Help maintain a consistent B.TOX.BAR. brand voice and visual identity
• Stay current on social media trends, trending audio, formats, and content styles

Strategy & Growth

• Brainstorm new content ideas and social media campaigns
• Identify opportunities to increase reach, engagement, and local brand awareness
• Monitor basic social media analytics and provide recommendations based on performance
• Track which types of content perform best and use those insights to inform future content
• Help develop campaigns around new treatments, promotions, events, and launches

• Previous experience in social media management, content creation, marketing, or a similar role
• Strong understanding of Instagram and TikTok
• Demonstrated ability to create engaging short-form video
• Excellent eye for beauty, aesthetics, photography, composition, and branding
• Strong video editing skills; experience with CapCut, Canva, Adobe, or similar tools is a plus
• Creative thinker who can independently generate fresh content ideas
• Strong writing and communication skills
• Organized and able to manage a content calendar and deadlines
• Comfortable filming in a medical/aesthetic environment
• Professional, personable, and comfortable interacting with providers and patients
• Understanding of patient privacy and confidentiality when creating content in a medical setting
• Experience with medspas, aesthetics, dermatology, skincare, beauty, fashion, wellness, or luxury brands is a plus

The Ideal Candidate

You understand that great social media is more than simply posting pretty photos.

You can look at a treatment, product, provider, or moment in the office and immediately think about how to turn it into engaging content.

You have a strong sense of visual style, understand what makes people stop scrolling, and know how to balance educational, entertaining, aspirational, and promotional content.

You should be comfortable taking initiative, experimenting with new ideas, and using social media analytics to understand what is-and isn’t-working.

A portfolio, Instagram, TikTok, or examples of your previous work are strongly encouraged.

Compensation: $25+/hour, depending on experience and demonstrated social media/content skills., * Portfolio, Instagram, TikTok, or examples of your work

• A brief introduction about yourself and why you think you would be a good fit for B.TOX.BAR.
• Your general availability
• Your desired hourly rate

We’re particularly interested in seeing examples of Reels, TikToks, beauty/aesthetic content, lifestyle content, or other short-form video you have created.

B.TOX.BAR is an equal opportunity workplace.

Job Type: Part-time

Pay: From $25.00 per hour

Benefits:

• Employee discount
• Flexible schedule