Head of Digital

• Own paid media strategy across search, social, and display (Google, LinkedIn, Meta, etc.)
• Manage budget allocation and ROI across channels
• Build testing frameworks to continuously improve CAC and conversion rates
• Build and manage a full funnel strategy across all channels
• Manage agency relationships, * Own lifecycle and nurture programs across the funnel, from lead nurture to customer retention
• Drive segmentation, personalization, and automation strategy
• Partner with product marketing on messaging and campaign calendars
• Work closely with channel, sales, and customer success to align email programs with partner campaigns, sales motions, and customer lifecycle milestones, * Manage a team to who looks after website strategy, performance, and roadmap (UX, SEO/GEO, CRO)
• Drive continuous testing and optimization of conversion paths
• Ensure the site supports campaigns, product launches, and regional needs, * Build and scale account-based marketing programs targeting key accounts and segments
• Align closely with sales on target account lists, messaging, and engagement strategy
• Measure and report on ABM program impact on pipeline and revenue

Leadership

• Build, manage, and develop a team of channel specialists
• Set the digital marketing strategy and roadmap in line with company growth goals
• Report on performance to senior leadership, tying digital activity to pipeline and revenue outcomes

• 8+ years in digital marketing, with at least 3 years in a leadership role
• Proven experience owning performance marketing, email, and website channels at a B2B SaaS company
• Direct experience building or scaling an ABM program
• Strong analytical skills; comfortable with marketing attribution, dashboards, and reporting
• Experience managing budgets and external agencies/vendors
• A track record of building and leading high performing teams
• Familiarity with tools such as HubSpot, Salesforce, 6sense/Demandbase, Google Analytics, and similar martech stacks

Nice to Have

• Experience in a fast growing SaaS or email/productivity software company
• Experience marketing to IT and technical buyer personas

Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you’re based, you’ll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.

Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication-while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We’re officially Great Place To Work Certified