Head of Digital Growth

• Build and own the demand generation strategy and budget across paid (search, social, programmatic), organic (SEO, content distribution), and ABM
• Design and oversee always-on nurture programs across the full lifecycle: prospect, customer, partner, and renewal
• Write or closely direct the content your campaigns run on - nurture email copy, ABM campaign content, landing pages - working from existing messaging and persona documentation rather than starting from scratch each time
• Set and own pipeline targets; report regularly on marketing-sourced and marketing-influenced pipeline to leadership
• Direct the Marketing Operations & Web Manager on campaign build priorities, sequencing, and landing page needs
• Identify and test new channels and tactics; kill what doesn’t work quickly, double down on what does
• Own the relationship with any external paid media or ABM agencies/vendors
• Flag proactively when a piece of work (e.g., a case study, a whitepaper, deep persona research) genuinely needs dedicated content resourcing beyond what this role can sustain alongside campaign execution

What Success Looks Like:

• Marketing-sourced and marketing-influenced pipeline grows quarter over quarter against an agreed target
• Cost per qualified lead and cost per opportunity trend down as channels mature
• Demand generation runs as a continuous engine, not a series of disconnected campaign bursts
• Campaign content is consistently on-message and shippable without bottlenecking on outside writing support
• Sales consistently rates lead quality from marketing as strong, not just lead volume

• 3+ years hands-on Marketo administration (certification a strong plus, not required)
• Demonstrated experience building lead scoring models and engagement programs from scratch, not just maintaining existing ones

Preferred Skills:

• 5+ years in B2B demand generation, with at least 2 years owning a multi-channel budget directly
• Strong, confident writer - this role does not have a dedicated copywriter or content marketer to lean on for day-to-day campaign content
• Track record of building always-on nurture programs, not just one-time campaign blasts

What You Bring:

• Comfortable owning a number and being measured against it - this is a pipeline-accountable role
• Experience working with both direct and channel-influenced pipeline (or strong willingness to learn channel dynamics quickly)
• Strong cross-functional collaborator; this role doesn’t succeed without tight partnership with sales, ops, and channel marketing

Nice to have:

• Experience in network/IT hardware, test & measurement, or adjacent B2B technical cate
• goriesHands-on ABM platform experience (6sense, Demandbase, or similar)

2.32.3 out of 5 stars Remote $120,000 - $150,000 a year - Full-time, Pulled from the full job description

• Health insurance
• 401(k) matching
• Vision insurance
• Life insurance, * 401(k) matching
• Health insurance
• Life insurance
• Vision insurance