Social Media Specialist

• Own and manage all NYRR social media calendars, serving as the primary coordinator for social planning across the organization.
• Collaborate cross-functionally to ensure social content is aligned with marketing objectives, organizational priorities, and audience engagement goals.
• Lead the development and execution of partner-related social media content and assets.
• Create and publish engaging social content that informs, inspires, and supports NYRR participants and audiences.
• Assist with photography, videography, and multimedia content production across social channels.
• Provide live, on-site social media coverage during races, events, and community activations.
• Write, edit, proofread, and optimize social media copy to ensure accuracy, clarity, and brand consistency.
• Leverage social media best practices, platform trends, and audience data to continuously improve performance.
• Utilize social media management and analytics tools to support publishing, reporting, and optimization efforts.
• Manage team expenses and process monthly Concur expense reports.

• 3-5 years of professional social media marketing experience required.
• Demonstrated experience managing content calendars, cross-functional workflows, and multiple stakeholder requests.
• Experience producing social media content, including photography, videography, and real-time event coverage.
• Experience using social media management platforms, preferably Sprout Social.
• Experience supporting partnership, sponsorship, or brand collaboration campaigns preferred.

Education & Certifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, Digital Media, or a related field.

Skills & Attributes

• Strong organizational and project management skills with exceptional attention to detail.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Strong understanding of social media platforms, content strategy, and best practices.
• Proficiency with Microsoft Excel and Microsoft Office applications.
• Experience with social media reporting tools preferred
• Collaborative, proactive, and solutions-oriented mindset.
• Comfortable working both independently and as part of a highly collaborative team.
• Strong commitment to diversity, equity, and inclusion.

• Must be able to attend and support NYRR races, events, and community activations, including providing live social media coverage on-site.
• Must be able to work evenings and weekends as required to support event coverage and organizational priorities.
• Operate on a hybrid schedule, with two days per week in the NYRR office in NYC
• All staff are required to work the United Airlines NYC Half, RBC Brooklyn Half, and the TCS New York City Marathon.

Salary: $76,000/year

New York Road Runners (NYRR) was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club into the world’s premier community running organization. NYRR’s vision is to build healthier lives and stronger communities through the transformative power of running.

NYRR’s year-round offerings of races, community events, programs, and training resources provide hundreds of thousands of people with the motivation, know-how, and opportunities to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top professional runners and committed amateurs alike, while also raising millions of dollars annually for charity and driving economic impact for New York City. NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire children in underserved communities in New York City, nationwide, and around the world.

Headquartered in New York City, NYRR is a 501(c)(3) organization. To learn more, please visit www.nyrr.org.

At New York Road Runners, we are committed to building an inclusive, diverse workplace by finding the best candidate for the job. We understand that skills come from a variety of different backgrounds. Checking off every single requirement on our job description is not necessary to apply. If you think you are a good fit and have a passion for the work we do, please submit your application. We are eager to learn about your experience and skills! You may be the right candidate for this or other open positions.

New York Road Runners is an Equal Opportunity Employer

About the Department

The Marketing, Creative & Digital (MCD) Department is a diverse team of marketing strategy, digital, brand storytelling, design and content experts dedicated to fostering cross-functional collaboration and innovation all in the furtherance of the NYRR mission, strategic pillars, and goals. Together, they amplify our brand’s voice, connect authentically with our audience, and inspire action and growth.