Audience Insights & Measurement Analyst

We are seeking an Audience Insights & Measurement Analyst to join our dynamic team. The ideal candidate will have strong experience in Nielsen nPower and Ad Intel, with proficiency in Excel and PowerPoint, and a proven ability to translate audience data into strategic, sales-enabling narratives and recommendations., * Pull, validate, and analyze audience data using Nielsen nPower and Ad Intel to support ad sales priorities.

• Craft clear narratives and build client-ready deliverables that connect insights to business outcomes.
• Identify trends and derive actionable insights that inform go-to-market strategies and media positioning.
• Partner with sales and marketing stakeholders to answer audience and campaign performance questions.
• Learn and adopt additional measurement tools and data sources such as Comscore, MRI, VideoAmp, and iSpot.

• Bachelor’s degree in Marketing, Statistics, Data Science, or related field.
• Minimum 2 years in data, media, or marketing analytics within a media, publisher, or advertising environment.
• Hands-on experience with Nielsen nPower and Ad Intel.
• Advanced Excel and PowerPoint proficiency.
• Ability to interpret data, identify trends, and distill findings into strategic recommendations.
• Storytelling mindset with demonstrated ability to connect insights to business outcomes.

Preferred Skills:

• Experience with Comscore, MRI, VideoAmp, or iSpot.
• Familiarity with Nielsen Media Impact.

• Competitive compensation and benefits.
• Opportunities for growth with global clients.
• A supportive, inclusive culture that values innovation and people.
• Exposure to cutting-edge technologies and projects.

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients’ most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.

In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR’s ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.