Media & Audience Insights Analyst

Media & Audience Insights Analyst o We are seeking a Media & Audience Insights Analyst to support Ad Sales with fast, accurate, data-driven audience insights across television and streaming., o Analyze audience measurement data using Nielsen NPower to answer business and Ad Sales questions. o Evaluate TV and streaming metrics including ratings, share, reach, duplication, average minute audience, and time spent viewing. o Translate complex data into clear insights, recommendations, and PowerPoint presentations for sales and senior stakeholders. o Build accurate, repeatable Excel-based analyses and deliverables under tight deadlines. o Establish audience and viewership baselines and identify trends that support strategic decision-making. o Clearly communicate what the data does-and does not-support. o Partner with Ad Sales and cross-functional teams to deliver actionable insights within hours, not days.

o 4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, publisher, or measurement provider. o Hands-on Nielsen NPower experience is required. o Strong understanding of television and streaming audience measurement. o Strong MS Excel and PowerPoint skills. o Proven ability to support sales teams in a fast-paced, deadline-driven environment. o Strong analytical judgment and ability to translate data into actionable business insights. Preferred Qualifications: o Experience with VideoAmp. o Comscore, GWI, MRI-Simmons, or other syndicated/cross-platform research sources. o SQL, Tableau, or Power BI experience. o Experience with multicultural/Black audience measurement and segmentation. o Fandom or franchise-related media research experience.

o The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, (paid time, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, paid holidays annually - AS Applicable.

Job Requirement o Nielsen o NPower o VideoAmp o Ad Intel o Audience

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