Media Development Team Leader

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients. Mission & Responsibilities Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together

• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams Create and present Mx Story to clients

• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement Previous Experience & Industry Background

• 8+ years professional experience in strategic planning

• Media, Brand Qualifications & Languages:

• Bachelor’s or Master’s degree in Business, Marketing or Advertising

• Languages: English (Advanced) Soft skills & Competencies

• Understanding the business
• Taking initiative
• Focusing on performance
• Building collaborative relationships
• Media and media planning
• Mx Champion (Connection, Context, Content)
• Omnichannel
• Strong negotiation skills
• Elite Programmatic
• Data processing and management
• Marketing Strategy

Technical skills

• Advertising technologies
• Operational performance management tools (e.g. Pilot, Magnitude)
• Audience planning tools (e.g. Polaris)
• Office software Contract Type

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Profesiones

• Técnico
• Recepciónista
• Administrador
• Ventas
• Enfermero