Social Media Specialist - Fixed-Term Contract - 6 Months

We are looking for a Social Media Specialist to support Norton Motorcycles’ global organic social media presence across Instagram, YouTube, Facebook and LinkedIn.

This is a hands-on role combining social media planning, content creation, community management and performance analysis. You will help shape Norton’s digital voice, ensuring our content reflects the premium, authentic and distinctive character of the brand.

Working closely with the Marketing Communications Manager, Campaign Manager and wider marketing team, you will manage the social media calendar, support campaign activity and attend shoots, events and activations to capture engaging, platform-native content.

The ideal candidate will be culturally aware, highly organised and confident creating content in fast-paced environments, with a genuine passion for social media, motorcycles and premium brands., * Support the development and management of Norton’s global organic social media calendar

• Align social activity with product launches, campaigns, events and wider marketing initiatives
• Work closely with the Campaign and Marketing Communications teams to ensure social requirements are incorporated into campaign planning and production
• Monitor social, automotive and lifestyle trends to identify opportunities for relevant and engaging content
• Ensure content is tailored to the requirements and behaviours of each social platform
• Attend campaign shoots, track days, factory visits, events and other brand activations to capture social-first content
• Create engaging photo and video content for use across Norton’s social channels
• Confidently capture high-quality content using a mirrorless camera or similar equipment
• Adapt existing brand assets, including photography, video, CGI and campaign materials, into engaging social formats
• Write compelling, brand-aligned copy that reflects Norton’s premium tone of voice
• Work with internal and external creative partners to support the delivery of social content
• Manage the scheduling and publishing of content across Norton’s social channels using relevant social media management platforms
• Monitor and engage with Norton’s online community, responding to comments and encouraging meaningful conversations
• Identify and escalate customer service enquiries or sensitive issues to the appropriate internal teams
• Support the development of relationships with influencers, brand ambassadors, motorcycle communities and Norton owners
• Ensure all published content is accurate, on-brand and aligned with agreed brand guidelines
• Monitor organic social media performance across key channels
• Produce regular performance reports covering metrics such as reach, engagement, audience growth and click-through rates
• Turn performance data into clear recommendations for future content and campaigns
• Test different content formats, posting times, creative approaches and copy to continually improve performance
• Share social media insights and trends with the wider Marketing and Communications teams

• 3-4 years’ experience in social media, digital marketing, content creation or a similar role
• Strong understanding of Instagram, YouTube, Facebook and LinkedIn and how content should be tailored to each platform
• Experience managing social media calendars and publishing content across multiple channels
• Confident creating and capturing social-first photography and video content
• Comfortable attending shoots, events and activations and working independently to capture content
• Strong copywriting skills with the ability to adapt tone for different audiences and platforms
• Good understanding of social media analytics and performance reporting
• Highly organised, with excellent attention to detail and the ability to manage multiple priorities
• Creative, proactive and commercially aware, with a strong understanding of current digital and cultural trends
• A genuine interest in motorcycles, automotive, design or premium lifestyle brands would be highly desirable
• Experience using platforms such as Sprout Social, Hootsuite, Sprinklr or similar would be advantageous

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here’s what you’ll get when you join the team:

• Competitive salary package that recognises your skills and experience
• 33 days of holiday (inc. Bank Hols) to relax and recharge
• Generous pension scheme that sets you up for the future, with access to personalised advice.
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best
• Life insurance (4x salary) because we’ve got your back no matter what
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.
• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
• Want to go green? You can enjoy free electric bicycle hire
• Plus, no need to stress about finding a parking spot - we’ve got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we’re committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

We’re not just another bike brand - we’re an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that’s passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we’re entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you’ll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you’re passionate about motorcycles and looking to join a team that’s shaping the future of this legendary brand, we’d love to hear from you!