MarTech Platform Specialist
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Role details
Tech stack
Job description
The MarTech Platform Specialist serves as the organization’s Adobe Journey Optimizer expert and senior campaign builder. This role acts as the escalation point for complex journeys, troubleshooting, platform optimization, and advanced campaign design. The ideal candidate has deep hands-on Adobe Journey Optimizer experience and can develop solutions for complex customer orchestration challenges.
Requirements
· Expert-level experience with Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)
· Hands-on Digital Asset Management experience with platforms such as Binder or AEP
· Working knowledge of Knak or comparable email and content building tools
· Prior HTML experience
· Proven ability to troubleshoot complex journey orchestration issues
· Strong expertise across marketing automation platforms
· Deep understanding of end-to-end customer journey execution * Real-Time Customer Profile experience
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Edge segmentation and edge compute experience
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API and integration experience
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Customer Data Platform knowledge
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