MarTech Platform Specialist

Insight Global
Dallas, TX, United States
4 days ago
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Role details

Contract type
Permanent contract
Employment type
Full-time (> 32 hours)
Working hours
Regular working hours
Job source

Tech stack

HTML Application Programming Interfaces (APIs) Data Analysis Program Optimization Customer Data Management Digital Asset Management Automation of Marketing Systems Integration Adobe

Job description

The MarTech Platform Specialist serves as the organization’s Adobe Journey Optimizer expert and senior campaign builder. This role acts as the escalation point for complex journeys, troubleshooting, platform optimization, and advanced campaign design. The ideal candidate has deep hands-on Adobe Journey Optimizer experience and can develop solutions for complex customer orchestration challenges.

Requirements

· Expert-level experience with Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA)

· Hands-on Digital Asset Management experience with platforms such as Binder or AEP

· Working knowledge of Knak or comparable email and content building tools

· Prior HTML experience

· Proven ability to troubleshoot complex journey orchestration issues

· Strong expertise across marketing automation platforms

· Deep understanding of end-to-end customer journey execution * Real-Time Customer Profile experience

  • Edge segmentation and edge compute experience

  • API and integration experience

  • Customer Data Platform knowledge

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