Solution Architect, CRM & Digital Marketing

This is a highly technical, hands-on role responsible for the architecture, stability, and ongoing build-out of our Salesforce Marketing Cloud (SFMC) ecosystem. The ideal candidate is a hybrid of technologist and project manager: someone who can be trusted to keep day-to-day campaign operations running flawlessly while simultaneously architecting new automations, journeys, and experiences requested by the business. Responsibilities:

• Own the day-to-day operational health of all SFMC campaigns, automations, and journeys - proactively monitoring sends, data flows, and triggers to ensure everything is running as expected, and troubleshooting/resolving issues before they impact the business.
• Architect, build, and deploy new automations, triggered journeys, and personalized customer experiences in Journey Builder and Automation Studio, using AMPScript, SQL, and (where needed) SSJS.
• Act as the primary technical project manager across multiple simultaneous requests from CRM, Retention, Product, Data, and Creative teams - triaging priority, scoping technical feasibility, and managing timelines in a fast-paced, always-on streaming environment.
• Design, build, and maintain a scalable data model within SFMC (Contact Builder, Data Extensions, Audience Builder), partnering closely with Data Engineering on data integrity and flow.
• Serve as the technical escalation point for integration issues between SFMC and adjacent platforms (Marketing Cloud Connect, APIs, mobile push providers, CDPs).
• Partner with Engineering and Data teams to scope and implement new SFMC-adjacent integrations that support business and personalization goals.
• Establish and document technical standards, build patterns, and QA protocols for SFMC development to ensure consistency, scalability, and auditability across the platform.
• Evaluate new SFMC features, tools, and capabilities and make recommendations on adoption to improve efficiency and campaign performance.
• Provide informal technical guidance and troubleshooting support to CRM marketers and analysts, helping the broader team understand what’s technically possible within the platform (no direct reports, but close day-to-day collaboration with marketers, engineers, and analysts).
• Partner with the Senior Director on technical roadmap planning and scoping for new CRM and lifecycle initiatives.

• 5+ years of experience specifically as a Solution Architect (or equivalent senior technical CRM role), with deep, hands-on Salesforce Marketing Cloud expertise.
• Expert-level proficiency across core SFMC modules: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Strong hands-on scripting ability in AMPScript and SQL; working knowledge of SSJS is a plus.
• Experience working with the SFMC API and integrating Marketing Cloud with external systems (CDPs, mobile push, data warehouses, etc.).
• Proven ability to project manage and prioritize competing requests from multiple teams simultaneously in a fast-paced, deadline-driven environment.
• Strong understanding of data modeling and audience segmentation logic at scale.
• Experience in the streaming, subscription, or D2C industry preferred.
• SFMC certification (Marketing Cloud Developer or Marketing Cloud Consultant) strongly preferred.
• Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders and vice versa.

PREFERRED SKILLS:

• Experience with Braze or other ESPs in addition to SFMC.
• Familiarity with Customer Data Platforms (e.g., Hightouch, mParticle, Tealium).
• Knowledgeable of email compliance and privacy legislation, both domestic and international (CAN-SPAM, GDPR, CASL, CCPA).
• Experience in the streaming D2C industry.
• Comfort operating in a live-content or sports-driven, high-velocity environment.

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide., TekWissen® Group is an equal opportunity employer supporting workforce diversity.

TekWissen is an emerging global human capital, recruitment and IT services organization. Operating since 2009, we draw upon more than a decade of staffing experience to deliver critical talent acquisition solutions and IT engagements for our clients. We’re founded on a culture that is passionate about delivering tailored solutions, that create lasting partnerships.

Our global footprint covers six countries: United States, Canada, Australia, India, United Kingdom and the Philippines. This allows us to work in close partnership with organizations and manage everything from global talent needs with demanding resourcing strategies, to single sites with lower recruitment volumes.