Digital Analyst

This is an exciting opportunity for a Data Analyst to join a high-performing Digital Commerce Analytics team supporting a large, international ecommerce operation. You’ll work across digital customer journeys, performance marketing, and web analytics, helping stakeholders make better decisions through data-driven insights and compelling storytelling.

The Company

They are a well-established consumer-focused business with a strong digital presence across multiple international markets. The organisation is investing heavily in analytics capabilities, self-serve reporting, and modern data infrastructure to better understand customer behaviour and optimise digital performance.

You’ll join a collaborative analytics team that partners closely with Digital Commerce, Customer Journey, and Marketing functions. The environment encourages curiosity, innovation, and the use of data to drive commercial outcomes., As a Digital Analyst, you will be responsible for analysing digital and ecommerce performance, uncovering insights, and supporting key business decisions across the customer journey., * Analyse digital commerce and ecommerce data to identify trends, opportunities, and performance drivers

• Use SQL and web analytics platforms to understand customer behaviour and journey performance
• Evaluate on-site activity and conversion funnels to improve customer experience
• Support performance marketing analysis, attribution, and campaign effectiveness reporting
• Build and maintain dashboards and reporting solutions for stakeholders across the Digital team
• Translate complex datasets into clear, actionable recommendations for business users
• Partner with customer journey and product teams on testing and experimentation initiatives
• Perform web analytics QA, including tagging, tracking, and data validation
• Combine data from multiple sources including customer, marketing, and commercial datasets
• Support the ongoing development of the reporting environment as analytics capabilities evolve, * Opportunity to work across customer journey analytics, performance marketing, and digital optimisation
• Involvement in exciting analytics transformation projects, including Power BI and modern data platform initiatives
• Clear opportunities to develop technical, commercial, and stakeholder management skills within a growing analytics function

• Strong SQL skills with the ability to analyse and manipulate large datasets
• Experience using Google Analytics, Adobe Analytics, or a similar web analytics platform
• Experience building dashboards and reports using Power BI or other visualisation tools
• Strong analytical mindset with the ability to turn data into meaningful business insights
• Understanding of customer journeys, digital performance metrics, and ecommerce analytics
• Experience working with stakeholders and presenting recommendations in a clear, engaging way
• Knowledge of A/B testing, experimentation, and web analytics QA is beneficial
• Retail, ecommerce, or customer-centric analytics experience is highly desirable