WordPress Developer

Our website is already built and operating on WordPress using Elementor. We are not looking to build a new website from scratch. Instead, we are looking for someone who can evaluate our current website, identify areas for improvement, and help us turn the website into a stronger tool for generating qualified leads and sales.

The ideal candidate should have a combination of WordPress development, Elementor, SEO, website optimization, analytics, and lead-generation knowledge. We want someone who understands that a successful business website should not only look professional but should also rank well, perform well, and convert visitors into customers.

Duties

• Improve and continue developing our existing WordPress and Elementor website
• Create, modify, and optimize existing website pages and landing pages
• Improve overall website design, navigation, usability, and customer experience
• Ensure the website performs properly across desktop, tablet, and mobile devices
• Improve website speed, performance, and technical SEO
• Optimize existing pages for SEO and local search visibility
• Help improve Google rankings for relevant countertop, granite, quartz, quartzite, and stone-related searches
• Identify opportunities for new service pages, landing pages, and website content
• Improve calls-to-action, contact forms, and page layouts to increase qualified leads
• Optimize landing pages used for Google Ads and other marketing campaigns
• Review website analytics and identify opportunities to improve conversion rates
• Work with Google Analytics, Google Search Console, and Google Tag Manager
• Ensure important website actions such as calls and form submissions are properly tracked
• Troubleshoot WordPress, Elementor, plugin, and website functionality issues
• Recommend and implement improvements based on website performance and actual data
• Help us continuously improve the website with the goal of generating more customers and sales

• Proven experience working with WordPress
• Strong experience with Elementor
• Understanding of HTML and CSS
• Experience with responsive and mobile-friendly website development
• Knowledge of website speed and performance optimization
• Understanding of on-page SEO and local SEO
• Experience with Google Analytics and Google Search Console
• Familiarity with Google Tag Manager and conversion tracking
• Understanding of landing page optimization and conversion rate optimization (CRO)
• Ability to understand website traffic and identify opportunities to improve lead generation
• Experience working with Google Ads landing pages is a plus
• Experience with local or service-based businesses is strongly preferred
• Experience with construction, home improvement, remodeling, countertops, interior design, or related industries is a plus
• Strong problem-solving and communication skills
• Ability to work independently and proactively recommend improvements

What We’re Looking to Accomplish

Our primary goal is to generate more qualified leads and sales through our website.

We are looking for someone who can analyze our current website and help us determine what needs to be improved, what we may be missing, how we can rank better in search results, and how we can convert more of our existing website traffic into customers.

We value measurable results. Candidates who can demonstrate previous improvements in SEO rankings, organic traffic, lead generation, conversion rates, or sales are strongly encouraged to apply.

Please include examples of WordPress websites you have worked on and, when possible, examples of measurable results your work has produced.