B2B Demand Gen Campaign Specialist

Our client is seeking a B2B Demand Generation Campaign Specialist to execute multi-channel marketing campaigns focused on lead engagement, nurturing, and conversion. This role will coordinate campaign elements across paid media, email, programmatic advertising, and other digital channels while partnering with brand, product marketing, and sales teams. The specialist will use campaign data and performance insights to optimize execution, support KPIs, and improve ROI., * Execute multi-channel demand generation campaigns across Google/Bing, LinkedIn, Meta, YouTube, email, and other digital platforms

• Support campaign planning through journey mapping, audience segmentation, budget tracking, and coordination of campaign elements
• Build and deploy targeted email campaigns, maintain subscriber lists, manage opt-out processes, and analyze campaign performance
• Apply CAN-SPAM, TCPA, deliverability, device testing, spam complaint, and blacklist-prevention best practices to email programs
• Set up and support programmatic campaigns using 6sense, Demandbase, or similar platforms
• Partner with brand and product marketing teams to develop campaign creative and personalized content designed to drive conversion
• Monitor paid media performance and use data insights to optimize campaigns and improve ROI
• Collaborate with stakeholders to establish campaign goals, KPIs, tracking parameters, and performance reporting
• Coordinate marketing automation and personalization to ensure campaign elements launch accurately and on schedule
• Partner with sales teams to support lead quality and nurture prospects through the funnel with targeted content

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of digital marketing experience
• 2+ years of email marketing experience with demonstrated ability to build and deploy multiple types of emails
• Proficiency in HTML and CSS
• Experience with Google Analytics and UTM tracking parameters
• Familiarity with paid digital platforms including Google Ads and LinkedIn
• Experience setting up programmatic campaigns in 6sense, Demandbase, or a similar platform
• Basic experience with marketing automation tools and CRM systems
• Strong analytical, organizational, communication, collaboration, and multitasking skills with close attention to detail
• SQL, AMPScript, and SMS marketing experience are preferred

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Application Question(s):

• Are you currently located in the US with work authorization?
• Will you now or in the future require visa sponsorship?
• How many years of hands-on experience do you have personally building and deploying marketing emails?
• Describe one B2B campaign you personally executed across email and at least one paid or programmatic channel. Include platforms, your direct setup work, nurture or sales handoff, and results.
• What email compliance and deliverability checks do you personally complete before deployment?
• Have you personally configured a campaign or audience in 6sense, Demandbase, or a comparable ABM/programmatic platform? If yes, name it and describe what you set up.
• Have you personally launched or optimized paid B2B campaigns in Google Ads or LinkedIn Campaign Manager?
• What state are you currently located in?
• Are you willing and able to comply with a standard background check and drug screening required for this role?

Our client is an established organization seeking to strengthen its B2B demand generation capabilities through coordinated, data-driven marketing campaigns. The marketing team works cross-functionally with brand, product, and sales partners to engage target audiences and nurture leads throughout the funnel. This environment requires strong attention to detail, collaboration, and the ability to manage multiple campaign channels and priorities., Portfolio Creative is an award-winning specialized staffing and recruiting company providing talent in the digital, marketing, and creative industries. We work with clients in several states, and employ candidates in and outside of Ohio. Please note, we do not have the ability to work with candidates outside of the U.S.

Portfolio Creative is an equal opportunity employer. We strive to have a diverse and inclusive workforce and are committed to ensuring all employees are recruited, assigned, and employed on a nondiscriminatory basis.

Pay: $38.00 - $43.00 per hour