AJO Product Owner

· Analyze existing customer journeys: o Identify where journeys are currently being sent o Assess integrations needed to activate journeys across platforms o Define actual requirements for each journey o Confirm availability of necessary data within the platform · Evaluate and plan migration: o Review current journeys and determine how to migrate them into AJO o Identify platform capabilities that can support new customer experiences · Solution design and enablement: o Develop solutions to enable and optimize customer journeys o Build enablement frameworks and roadmaps to unlock journey capabilities o Drive adoption of new journeys as they are released · Stakeholder collaboration: o Work closely with marketing clients to ensure alignment with business needs o Educate clients on the initiative and its connection to paid media strategy o Support hands-on-keyboard clients by solving for their specific needs · Cross-functional coordination: o Collaborate with digital teams to close the loop on customer journeys · Ensure integration of journey efforts with broader digital and media strategies

• 5+ years of Product Owner experience, with previous experience leading large-scale implementations and driving projects from planning through delivery * Solid understanding of Customer Data Platforms, including how customer data is structured, managed, and leveraged across marketing initiatives * Experience working with Adobe Journey Optimizer, specifically around journey orchestration, audience segmentation, and decisioning capabilities * Strong functional knowledge of the AJO platform, with the ability to confidently navigate the tool, understand dependencies, and partner effectively with both business and technical teams * Experience translating business requirements into actionable product roadmaps, features, and priorities * Hands-on experience working within Adobe Journey Optimizer (AJO) * Previous experience leading an AJO implementation or major platform rollout * Experience supporting AJO enhancements, journey optimization, and cross-functional stakeholder alignment