CRM Specialist

Reporting to the CRM Lead, you will help deliver the CRM and retention strategy across email, SMS, app push and loyalty. This is a hands-on role combining campaign delivery, customer journey optimisation and performance analysis., * Manage end-to-end CRM campaigns across email, SMS and app push

• Deliver CRM activity around key trading moments, launches and promotions
• Build and optimise customer segments and automated Klaviyo journeys
• Support loyalty and retention initiatives across UK and international markets
• Analyse campaign performance, testing results and competitor activity to identify improvements

• Hands-on experience in CRM, retention or email marketing
• Experience building and optimising campaigns, journeys, segmentation and personalised communications
• Klaviyo experience desirable but not essential, with SMS, app push or loyalty experience a bonus
• Confident analysing performance data and using insights to drive commercial improvements
• Highly organised, detail-focused and proactive, with retail, fashion, sportswear or ecommerce experience beneficial

Very competitive + Bonus Scheme

Liverpool - 100% office based

Benefits include: 26 days holiday + BH’s, free onsite gym, free parking

This brand is making serious waves in the industry, blending fashion, sport, and outdoor wear into cutting-edge, trend-driven collections.

With growth figures that are turning heads and a team made up of some of the brightest minds in marketing (including leadership with global brand experience), this is a rare opportunity to join a true disruptor.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.