Lead Insights Business Partner - Consumer Insight

London (Hybrid) | Up to £85,000 + 10% Bonus + Benefits Are you passionate about turning customer insight into strategic business action? This is an opportunity to join a highly visible Insights function where you’ll partner with senior leaders, shape brand and communications strategy, and drive measurable business impact through data-driven decision-making. The Company This organisation is a well-established consumer-focused business undergoing a significant transformation. They are investing heavily in customer understanding, marketing effectiveness, and analytics capabilities to support future growth. With a collaborative culture and a strong commitment to innovation, they empower teams to challenge thinking, influence strategy, and deliver meaningful commercial outcomes. The Role As a Lead Insights Business Partner, you will act as the strategic insights lead for Brand and Communications teams, ensuring customer, market, and brand intelligence influence key business decisions. Key responsibilities include:

• Partnering with senior stakeholders to develop insight-led brand and communications strategies
• Acting as a trusted advisor, translating business challenges into actionable insight programmes
• Leading the development of brand tracking and campaign effectiveness frameworks
• Delivering clear recommendations through qualitative, quantitative, and behavioural research
• Driving marketing measurement and test-and-learn initiatives
• Synthesising multiple data sources into compelling commercial narratives
• Collaborating with marketing, analytics, finance, and agency partners
• Presenting findings and recommendations to senior leadership teams
• Leading and developing a high-performing insights team
• Championing customer-first thinking across the organisation

• Strong commercial experience using consumer insights to inform brand strategy and business decisions
• Expertise in brand tracking, campaign measurement, and marketing effectiveness
• Deep understanding of consumer behaviour and brand performance drivers
• Ability to translate complex data into clear, actionable recommendations
• Excellent stakeholder management and influencing skills
• Strong communication and presentation abilities
• Experience working across cross-functional business teams
• Proven leadership experience within insight, research, analytics, or strategy functions
• Understanding of multi-channel marketing environments
• Experience within a consumer-facing or regulated industry is beneficial, * retail
• brand tracking
• voc

• Salary up to £85,000
• 10% annual bonus
• Competitive pension contribution
• Private medical insurance
• Enhanced family leave policies
• Wellbeing and lifestyle benefits
• Flexible hybrid working
• Strong career development opportunities within a growing Insights & Analytics function
• Exposure to senior stakeholders and high-profile strategic projects