Digital Analytics & UX Specialist (GA4)

This role is focused on using Google Analytics 4 (GA4) and other digital insight tools to understand website performance, analyse user behaviour, identify journey drop-offs and provide actionable recommendations that improve user experience and digital services., Working within a specialist UX team alongside UX Designers and key stakeholders across the organisation, you will use digital analytics and user insights to support evidence-based decision making and continuous improvement across a diverse digital estate., * Analyse website performance and user behaviour using GA4

• Identify customer journey issues, trends and drop-off points
• Create dashboards, reports and visualisations for stakeholders
• Define and measure key digital performance metrics
• Translate data into clear recommendations and insights
• Support UX research activities including usability testing and user interviews
• Assist with website experimentation and A/B testing
• Work closely with UX, Development, Marketing and Communications teams
• Support colleagues in making effective use of analytics data
• Contribute to accessibility and digital experience improvements

Essential

• Strong hands-on experience using Google Analytics 4 (GA4)
• Experience creating dashboards and stakeholder reports
• Ability to analyse user journeys and website performance data
• Strong analytical and problem-solving skills
• Experience communicating insights to technical and non-technical audiences
• Experience working within multidisciplinary digital teams

Desirable

• Familiarity with Google Tag Manager
• UX research or usability testing experience
• Knowledge of digital accessibility and WCAG guidelines
• Experience with A/B testing or digital optimisation
• Experience supporting colleagues with analytics tools and reporting

Benefits include: Competitive defined benefit pension scheme with substantial employer contributions, 28 days annual leave plus public holidays, corporate discount schemes, learning and development opportunities.