Digital Experience Specialist

The Digital Customer Journey & E-Commerce Manager is responsible for managing and improving the end-to-end digital customer experience across the company’s website, mobile app, digital coupons, loyalty, email, push notifications, and e-commerce platforms. This role focuses on driving customer engagement, digital sales growth, loyalty adoption, and a seamless omnichannel experience from discovery to purchase., * Own and optimize the digital customer experience across web, app, email, push, loyalty, and e-commerce platforms

• Map and improve the customer journey from awareness to purchase and retention
• Identify friction points and recommend solutions to improve engagement, conversion, and retention
• Ensure consistency of messaging, promotions, and branding across all digital touchpoints
• Manage digital coupon setup, organization, testing, and customer experience
• Oversee digital deal execution within loyalty and app platforms
• Monitor coupon redemption performance and customer adoption trends

E-Commerce & Omnichannel

• Manage homepage content, promotional updates, seasonal campaigns, and merchandising placement
• Partner with internal teams and vendors to improve app and website functionality
• Support curbside, delivery, and marketplace growth initiatives
• Coordinate digital merchandising and promotional visibility across e-commerce platforms
• Work with third-party partners including delivery marketplaces and technology vendors
• Ensure customers have a consistent shopping experience across in-store and digital channels

Email, Push & Customer Communication

• Build and execute customer communication plans through email and push notifications
• Develop campaigns supporting weekly ads, holidays, loyalty initiatives, and e-commerce growth
• Monitor open rates, click-through rates, and engagement performance

Analytics & Reporting

• Track KPIs including digital sales, app engagement, coupon redemption, retention, and customer acquisition
• Analyze customer behavior and campaign performance to identify opportunities

Do you have experience in Customer communication?, Do you have a Bachelor’s degree?, * Bachelor’s degree in Marketing, Business, Communications, E-Commerce, or related field preferred

• 3-5+ years of experience in digital marketing, e-commerce, loyalty, or customer experience
• Experience with email marketing platforms, mobile apps, CMS platforms, and loyalty systems
• Strong understanding of digital customer behavior and omnichannel retail
• Highly organized with strong project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong analytical and communication skills
• Grocery, retail, or consumer-facing experience preferred

3.33.3 out of 5 stars 390 NE 36th Street, Oklahoma City, OK 73105 $70,000 - $80,000 a year - Full-time