WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2022 β€’ Jun 15, 2022

IKEA Story: Transforming an Iconic Retail Brand

Parag Parekh

IKEA initially missed the e-commerce wave. To survive, they swapped legacy IT for agile microservices. See how this 3,000-strong engineering pivot scaled digital sales to 27%.

Pause
Mute Enter Fullscreen
#1 about 4 min

Experiencing everyday brand values through customer service

A personal anecdote demonstrates the importance of building trust and solving direct consumer problems.

#2 about 5 min

Modernizing legacy technology after missing digital trends

The shift in consumer habits driven by smartphones forces a comprehensive overhaul of backend platforms and web presence.

#3 about 2 min

Adapting physical retail formats for urban environments

Shifting away from massive suburban warehouses connects the brand with modern city dwellers through planning studios.

#4 about 10 min

Developing omnichannel retail and augmented reality tools

Upgrading mobile applications with 3D planning capabilities while simplifying data privacy policies builds customer engagement.

#5 about 3 min

Introducing financial solutions and sustainable energy models

Expanding core offerings to include consumer banking and renewable energy projects supports broader climate positive goals.

#6 about 3 min

Restructuring the operating model for software engineering

Adopting microservices architecture and in-house agile talent replaces traditional monolithic tech department structures.

#7 about 2 min

Establishing guiding principles for autonomous engineering teams

Aligning developer autonomy with tangible business problems guarantees that technical output directly improves market speed.

#8 about 2 min

Expanding the mission to human-centric societal impact

Elevating business objectives from customer centricity to human centricity empowers employees and supports ecological sustainability.

Matching moments

3:18 min

Reimagining business models and brand positioning for AI

Paul Adams Paul Adams Β· World Congress 2025

4:29 min

Restructuring the HR operating model for modern businesses

Adriaan Kolff Adriaan Kolff +3 Β· World Congress 2025

6:47 min

Driving digital and agile transformation within older enterprises

Nina Strempfl +1 Β· LIVE

2:16 min

Navigating multidimensional organizational transformations and market shifts

Rudi Bauer Rudi Bauer +1 Β· Cappuccino with HR

3:35 min

Choosing human led transformational priorities over pure tech

Rudi Bauer Rudi Bauer +1 Β· Cappuccino with HR

3:19 min

Shifting organizational culture from software delivery to learning

Aminata Sidibe Aminata Sidibe Β· Europe 2026 Virtual

More from World Congress 2022

What the heck do "declarative" and "reactive" actually mean? thumbnail
30:40
about 4 years ago

What the heck do "declarative" and "reactive" actually mean?

AndrΓ© Kovac

The Design and Evolution of C++ thumbnail
1:01:15
over 4 years ago

The Design and Evolution of C++

Bjarne Stroustrup

But, you're not Facebook thumbnail
31:12
over 4 years ago

But, you're not Facebook

Kristijan Ristovski

Communicate efficiently with Software Architecture Diagrams thumbnail
28:11
over 4 years ago

Communicate efficiently with Software Architecture Diagrams

Simon Lasselsberger

Get Ready for Jakarta EE 10! thumbnail
42:53
over 4 years ago

Get Ready for Jakarta EE 10!

Ivar Grimstad

Keep your code refactorable thumbnail
26:46
over 4 years ago

Keep your code refactorable

Gerrit Stapper

Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 25, 2026 Β· 14:10–14:40

Stage 6

Where Judgment Went β€” and How to Put It Back

Shruti Tiwari

AI/ML product manager, Dell

Shruti Tiwari
Open session

World Congress 2026 North America

September 24, 2026 Β· 14:50–15:20

Stage 5

Travel’s AI-Powered Shift: How Expedia Group Is Building in the AI Era

Debashis Saha, Julia Elliott

Debashis Saha
Julia Elliott
Open session

World Congress 2026 North America

September 25, 2026 Β· 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth
Open session

World Congress 2026 North America

September 24, 2026 Β· 14:25–14:35

Outdoor Stage

Agentic commerce's dirty little secret, and what to do about it.

Joe Monastiero

Founder & CEO at visualAI

Joe Monastiero
Open session

World Congress 2026 North America

September 25, 2026 Β· 11:40–12:10

Stage 3

Culture Doesn't Scale Itself: Leading Engineering Teams Through Hypergrowth and the AI Transition

Thanos Baskous

VP of Engineering and Co-founder of Cogent Security

Thanos Baskous
Open session

World Congress 2026 North America

September 25, 2026 Β· 16:10–16:40

Stage 3

The Five Percent Club: The Culture and Technological Shift Behind Successful AI Deployments

Tara Hernandez

Tara Hernandez, VP of Developer Productivity at MongoDB

Tara Hernandez

Related videos

Intelligence Everywhere: The Future of Consumer Tech thumbnail
28:43
World Congress 2025 β€’ about 1 year ago

Intelligence Everywhere: The Future of Consumer Tech

Alejandro Saucedo, Annika Grosse, Leif Lindner

Next Level Enterprise Architecture: Modular, Flexible, Scalable, Multichannel and AI-Ready? thumbnail
21:19
World Congress 2024 β€’ about 2 years ago

Next Level Enterprise Architecture: Modular, Flexible, Scalable, Multichannel and AI-Ready?

Linda, Maik

How Visionary Leaders Drive Transformation thumbnail
28:29
World Congress 2025 β€’ about 1 year ago

How Visionary Leaders Drive Transformation

Anu Bharadwaj, Boris Nemsic, Tobias Schlottke, Wolfgang Wendt

Employee Happiness: The Underrated Growth Engine thumbnail
32:57
Cappuccino with HR β€’ over 1 year ago

Employee Happiness: The Underrated Growth Engine

Rudi Bauer, Daisy Ilaria

Unveiling the Dark Side: Navigating the Pitfalls of Digital Ambitions thumbnail
21:39
World Congress 2023 β€’ about 3 years ago

Unveiling the Dark Side: Navigating the Pitfalls of Digital Ambitions

Johannes Hansen

Fireside Chat with Werner Vogels, VP & CTO, Amazon.com & Daniel Gebler, CTO at Picnic thumbnail
30:35
World Congress 2025 β€’ about 1 year ago

Fireside Chat with Werner Vogels, VP & CTO, Amazon.com & Daniel Gebler, CTO at Picnic

Daniel Gebler, Mike Butcher, Werner Vogels

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.