Senior User Acquisition Manager (Mobile, Subscription Apps) Ukraine

At Petcube, we create technology to understand pets and help them live their best lives. As a leader in pet tech, we leverage data to enhance our products and services, making life better for pets and their owners., * Full ownership of paid user acquisition on Meta Ads: strategy, structure, budget, optimization.

• Building the paid acquisition function: account architecture, naming conventions, measurement setup, testing cadence.
• Profitable scaling against subscription unit economics: CAC, LTV, payback period, trial-to-paid, ROAS D7/D30/D90, not just spending the budget.
• Measurement and attribution. Works closely with product, analytics, and design teams.
• Reporting that connects ad metrics to business metrics: CAC, LTV, payback, blended efficiency, and translating them into clear decisions for leadership.

Do you have experience in iOS?, * 3+ years in paid user acquisition for mobile apps, with experience on subscription models

• Hands-on experience scaling subscription apps profitably in the US market: you can walk through a real app you grew, the unit economics, and the decisions behind them
• Deep, hands-on expertise in Meta App Campaigns (Advantage+ App Campaigns, AEO, Value Optimization)
• Multi-platform experience: iOS, Android, and web-to-app flows
• Fluency in subscription metrics: CAC, LTV, CAC: LTV ratio, payback period, ROAS D7/D30/D90, trial-to-paid conversion and how they trade off
• Strong working knowledge of SKAdNetwork (conversion value schemas, postback handling) and at least one MMP (AppsFlyer, Adjust, or Branch)
• Advanced analytical skills: you build your own dashboards and pull your own insights
• Upper-Intermediate (B2+) English

Nice-to-have

• Background in pet training, education, or lifestyle subscription apps
• Hands-on Apple Search Ads experience Experience launching a paid acquisition function from zero (0
• 1 product stage)
• Working knowledge of ASO and how it interacts with paid traffic
• Experience managing relationships with ad networks and negotiating placements/rates
• Comfort with automation tools (rules, scripts, Zapier) to remove manual work

• Great compensation package with company-wide benefits
• Silicon Valley-rooted startup environment with a sharp focus on the US market
• Rapid professional development in a healthy corporate culture
• 24 days of paid vacation
• Remote work
• Health benefits