Social Media Specialist

We are seeking a creative, highly organized Social Media Specialist to support the execution of social media and digital marketing initiatives across multiple communities. This role partners closely with the Social Media Manager to bring strategies, content plans, and campaigns to life.

This position requires someone who can manage multiple priorities, work independently, and communicate effectively. The ideal candidate is a strong storyteller who enjoys creating content and is willing to travel regularly to capture authentic experiences.

This is a hybrid role. This position will usually be in our communities 2 days a week and working remotely 3 days a week.

This position is in the Omaha Metro area. Will consider Lincoln but Omaha is highly preferred

What You’ll Do

Social Media Execution

• Execute social media strategies across multiple accounts
• Schedule, publish, and monitor content using social media platforms
• Support community social media needs
• Serve as backup administrator for social media tools as needed

Content Creation & Storytelling

• Travel regularly to capture photo and video content
• Build relationships with team members, residents, and families to identify stories
• Capture photos, videos, testimonials, and event content
• Edit content for social media, websites, and campaigns
• Organize and maintain content libraries
• Collaborate with team members and interns on content creation

Recruiting & Paid Social

• Create and execute recruiting campaigns on social media
• Develop ad creative using Canva or similar tools
• Assist with campaign setup, monitoring, and reporting
• Support employer branding initiatives

Website & Digital Support

• Update website content including pages, images, blogs, and events
• Maintain brand consistency and accuracy
• Support digital marketing efforts that drive engagement and visibility

Project Management & Administrative Support

• Track projects and deadlines
• Provide status updates and communicate progress
• Maintain organized records of content and campaign assets
• Assist with reporting and special projects

Do you have a valid Driver’s License license?, Do you have experience in Social media content videography?, Do you have a Associate’s degree?, * Strong photography and video skills

• Strong writing and storytelling ability
• Excellent organization and time management
• Ability to manage multiple deadlines
• Willingness to travel regularly
• Valid driver’s license and reliable transportation

Preferred Experience

• Experience with social media management tools
• Experience with paid social advertising (Meta Ads Manager)
• Experience with video editing and content production
• Experience in healthcare, senior living, hospitality, or related industries, * Associate or Bachelor’s degree in Marketing, Communications, or related field preferred
• 2+ years of experience in social media, marketing, or content creation
• Experience managing Facebook, Instagram, LinkedIn, or similar platforms
• Experience using Canva or similar design tools

Physical Requirements

• Regular computer use and visual focus
• Frequent travel, walking, and standing
• Ability to lift and carry light to moderate materials

Why Join Us?

• Be part of a mission-driven organization to change the lives of 500,000 families
• Creative, collaborative marketing team environment
• Opportunity to travel and capture real, impactful stories
• Grow your skills across social, digital marketing and content strategy