Senior Meta Ads Specialist

• Large-scale DPA campaigns
• Feed & catalog optimization
• Creative testing strategy - from hypothesis to iteration
• Budget & bid strategy optimization at scale
• Data-driven decision making
• Using AI tools to improve campaign workflows and insights

This is not a “launch campaigns and report” role. This is a role where you improve structure, performance, and profitability.

Do you have experience in Marketing?, * Strong hands-on Meta Ads experience

• Proven experience managing mid-to-large budgets
• Deep knowledge of DPA and catalog/feed optimization
• Experience in e-commerce / marketplace / performance-driven B2C
• Structured creative testing approach
• Solid analytical mindset
• Comfort using AI tools in daily marketing workflows

In-house experience is a plus.

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We’re a “best of both worlds” kind of company. We’re big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Groupon is in transformation mode - and Performance Marketing is at the center of it.

We are one of the largest Meta advertisers in the region, running large-scale Dynamic Product Ads across complex product feeds. We’ve recently raised our ROAS targets, improved profitability, and now we’re pushing harder into acquisition., Why Groupon

• We operate at real scale - not small experimental budgets
• Performance marketing is a core growth driver in our transformation
• High visibility and real ownership from day one
• Strong focus on profitability and measurable impact
• AI and automation are actively encouraged, not just discussed
• Hybrid model in Madrid or Prague

At Groupon, you won’t just manage campaigns - you’ll directly influence growth and performance.

If this sounds like the kind of challenge you’re looking for, we’d love to hear from you.

Groupon is an AI-First Company We’re committed to building smarter, faster, and more innovative ways of working-and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role-you’ll be right at home here.