WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2026 Europe • Jul 9, 2026 • Session details

Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search

Anton Vedeshin, Ph.D.

Are you losing customers because ChatGPT cannot understand your product? Learn how to overcome outdated SEO and build a contextual brand footprint that AI actually trusts and recommends.

Pause
Mute Enter Fullscreen
#1 about 1 min

The challenge of product visibility in generative search

Why building a great product is insufficient if market search algorithms cannot discover it.

#2 about 2 min

Fine-tuning models and publishing structured brand messaging

How automating message coordination across various platforms builds consistent brand context for artificial intelligence.

#3 about 1 min

Measuring AI visibility and replacing fragmented marketing tools

Consolidating publishing logic and brand intelligence into a unified execution layer for lead generation.

#4 about 2 min

Establishing business infrastructure to build AI readable brands

Developing new business infrastructure so artificial intelligence engines can accurately comprehend and recommend brands.

Matching moments

1:51 min

Speaker background in marketing and search metrics

Klaus-M. Schremser Klaus-M. Schremser · WWC Europe 2026

2:30 min

Discussing artificial intelligence and software in branding

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:18 min

Reimagining business models and brand positioning for AI

Paul Adams Paul Adams · WWC 2025

2:42 min

The shift from traditional search to AI answers

Klaus-M. Schremser Klaus-M. Schremser · WWC Europe 2026

1:24 min

Optimizing job ads for generative engine visibility

Robindro Ullah Robindro Ullah · WWC Europe 2026

4:35 min

Impact of artificial intelligence search overviews on publisher revenue

Chris Heilmann +2 · LIVE

More from World Congress 2026 Europe

Building the Nervous System of AI - Michael Kagan (NVIDIA) thumbnail
29:17
about 1 month ago

Building the Nervous System of AI - Michael Kagan (NVIDIA)

Michael Kagan, Sead Ahmetović

Five Things in Tech that Matter Now - WeAreDevelopers World Congress 2026 Closing Keynote thumbnail
19:41
about 1 month ago

Five Things in Tech that Matter Now - WeAreDevelopers World Congress 2026 Closing Keynote

Christian Heilmann

The Sound of Your Secrets: Teaching Your Model to Spy, So You Can Learn to Defend thumbnail
32:06
about 1 month ago

The Sound of Your Secrets: Teaching Your Model to Spy, So You Can Learn to Defend

David vonThenen

Super scaling for the Super Bowl: How to survive 30 million users hitting your backend in 30 minutes thumbnail
35:13
about 1 month ago

Super scaling for the Super Bowl: How to survive 30 million users hitting your backend in 30 minutes

Irina Branovic

Running Secure Life Science Research at Scale using Hybrid GPU HPC and Kubernetes 🧬 thumbnail
24:23
about 1 month ago

Running Secure Life Science Research at Scale using Hybrid GPU HPC and Kubernetes 🧬

Jeremy Murray

Angstfreude - AI and Corporate Culture - The Thrill and the Threat thumbnail
30:26
about 1 month ago

Angstfreude - AI and Corporate Culture - The Thrill and the Threat

Axel Ebert, Karin Krobath

Upcoming sessions on this topic

Open session

World Congress 2026 North America

Building Stuff with GenAI - The Open Minded Workshop beyond OpenAI

Andreas Erben

CTO for Applied AI and Metaverse at daenet

Andreas Erben
Open session

World Congress 2026 North America

Agentic commerce's dirty little secret, and what to do about it.

Joe Monastiero

Founder & CEO at visualAI

Joe Monastiero
Open session

World Congress 2026 North America

Building Pragmatic AI: 10 AI Features Your Users Actually Want

Jonathan "J." Tower

.NET Foundation Board | 12x Microsoft MVP | Founder & Consultant

Jonathan "J." Tower
Open session

World Congress 2026 North America

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth
Open session

World Congress 2026 North America

Building AI Products That Preserve Choice

Ajit Varma

Head of Firefox at Mozilla

Ajit Varma
Open session

World Congress 2026 North America

Engineering the Pivot: How Creative Strategy Solves the Hard Problems of AI Accuracy and Scale

Shruti Tiwari

AI/ML product manager, Dell

Shruti Tiwari

Related videos

AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works thumbnail
29:54
WWC Europe 2026 • about 1 month ago

AI Search Insights from OtterlyAI: What We Tested, What Failed, and What Actually Works

Klaus-M. Schremser

ChatGPT vs Google: SEO in the Age of AI Search - Eric Enge thumbnail
36:44
Coffee With Developers • over 1 year ago

ChatGPT vs Google: SEO in the Age of AI Search - Eric Enge

Eric Enge

The integrated AI experience: A New Paradigm in an Agentic World thumbnail
30:20
WWC Europe 2026 • about 1 month ago

The integrated AI experience: A New Paradigm in an Agentic World

Loredana Crisan, Markus Rautert, Stefan Ostwald, Anna Heim

Building Products in the era of GenAI thumbnail
59:39
LIVE • over 2 years ago

Building Products in the era of GenAI

Julian Joseph

Should we build Generative AI into our existing software? thumbnail
24:51
WWC 2024 • almost 2 years ago

Should we build Generative AI into our existing software?

Simon Müller

Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work thumbnail
29:15
WWC Europe 2026 • about 1 month ago

Marketing x Product: How We Stopped Gaslighting Each Other and Built AI Products That Actually Work

Ariel Shulman, Yanay Sela

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.