Thumbnail Optimization Designer

• Identify the legacy videos worth repackaging using YouTube Analytics, search-demand signals (Google Trends, YouTube autocomplete, the Studio Research tab), and competitive thumbnail research-so your effort goes where it moves the needle.

• Study the patterns behind our highest-performing evergreen thumbnails and strong competitor thumbnails and let that inform every redesign.

• Design re-optimized thumbnails that meet our brand standards: high-contrast, scroll-stopping, clear at small scale, emotionally compelling, and built to earn the click.

• Use AI image-generation tools alongside traditional design software to develop concepts and produce finished, on-brand thumbnails.

• Present each redesign with a short rationale: what the data showed, what you changed, and the expected impact.

• Track before/after CTR on every thumbnail you swap and quickly adjust course when the data shows underperformance.

• Coordinate with the YouTube Optimization & Publishing Manager on backlog priority and with the team on swap timing, and route every change through manager review and VP approval before it goes live.

• Once the backlog is cleared, contribute to ongoing thumbnail production for the channel.

Do you have experience in Social media analytics?, We are looking for a Thumbnail Optimization Designer who can do something most designers can’t: pair real design talent with the analytical instinct to know which videos to repackage and why. You’ll be working through our backlog of legacy videos-identifying the ones with the highest re-optimization potential and redesigning their thumbnails to lift click-through rate (CTR)., Required

• 2-5 years in graphic design or art direction, ideally focused on social media or video-platform packaging.

• Strong hands-on design execution in Photoshop or equivalent-this role produces finished thumbnails, not just direction.

• Must have hands-on experience with AI image-generation tools in a real production workflow (e.g., Nano Banana Pro, Midjourney, or similar). This is a priority qualification.

• Self-directed research habits: comfortable mining search data, auditing competitor channels, and building your own work queue.

• A track record of making and defending data-driven design decisions.

• Experience with YouTube Analytics or comparable video-performance tools.

• Familiarity with A/B testing methodology (YouTube Test & Compare a plus).

Preferred

• Awareness of health and wellness content and compliance-sensitive claims.

Remote Work Requirements

• An up-to-date Mac or Windows computer with antivirus protection.
• Reliable, high-speed internet and a quiet, distraction-free workspace.
• Comfort learning new tools quickly, and hands-on experience with Microsoft 365 (Excel, Outlook, Teams, Word, OneDrive).
• During contract period-availability during core business hours, Monday-Friday, 9 am-6 pm EST, to collaborate with the team.

Pulled from the full job description

• Health insurance
• Vision insurance
• Dental insurance
• Gym membership
• Paid holidays, This is a contract-to-hire position. After a paid trial period where you’ll have the chance to show your skills, strong performers are converted to full-time W-2 employees.

Once converted to full-time employment, you’ll receive:

• Comprehensive medical, dental, and vision insurance, with 80% of premiums covered by the company.
• 80 hours of paid vacation to start, growing with tenure.
• 40 hours of personal days each year, plus 7 paid holidays.
• Paid gym membership and a 50% discount on all Dr. Berg products.
• Fully remote work with a real emphasis on work-life balance.

Pay Range: $24-$34/hour depending on experience

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.

Working with us, you’ll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms.

Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you., Dr. Berg Nutritionals is an equal opportunity employer. We welcome applicants from all backgrounds.