Google Ads Specialist (Two Years Experience Required)

We are seeking a dynamic and results-driven Google Ads Specialist to elevate our digital marketing efforts through expertly managed paid advertising campaigns. In this role, you will develop, implement, and optimize Google Ads strategies to drive targeted traffic, maximize conversions, and achieve measurable growth for our clients. Your expertise in performance marketing and digital analytics will be key to delivering impactful advertising solutions across various platforms. Join us if you’re passionate about leveraging data-driven insights to craft compelling ad campaigns that resonate with audiences and deliver exceptional ROI., * Plan, create, and manage Google Ads campaigns, including Search, Display, Shopping, and Video ads, ensuring alignment with client goals and budgets

• Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords and optimize campaign targeting
• Monitor campaign performance using Google Analytics, Google Tag Manager, and other web analytics tools; analyze data to identify opportunities for improvement
• Implement conversion tracking strategies to measure campaign effectiveness and optimize for key performance indicators (KPIs) such as click-through rates (CTR), cost-per-acquisition (CPA), and return on ad spend (ROAS)
• Manage media buying across multiple channels including Bing Ads and Twitter Ads to diversify reach and maximize visibility
• Develop detailed media planning and budgeting strategies to ensure efficient allocation of advertising spend across platforms
• Continuously test ad copy, landing pages, bidding strategies, and audience segments to enhance campaign performance through conversion optimization techniques

Do you have experience in Data-driven problem-solving?, * Proven experience in PPC campaign management with a strong understanding of Google Ads platform features and best practices

• Expertise in SEM (Search Engine Marketing), SEO tools, and web analytics to inform campaign decisions
• Strong knowledge of social media management tools for Facebook Advertising, Twitter Ads, and other digital channels
• Ability to conduct thorough keyword research and competitive analysis for effective media buying strategies
• Familiarity with affiliate marketing strategies to expand reach through partner networks
• Skilled in using Google AdWords, DoubleClick, Bing Ads, Google Tag Manager, and other digital marketing tools for campaign execution and tracking
• Excellent budgeting skills with the ability to optimize media spend for maximum impact while maintaining cost efficiency

Join us as a Google Ads Specialist if you’re eager to harness the power of digital marketing tools to craft innovative advertising campaigns that captivate audiences and deliver measurable success. Your expertise will help shape the future of our clients’ online presence while advancing your career in a fast-paced, energetic environment.

$24.72 - $29.77 an hour - Temporary, Part-time