Data Analyst

N26 in Barcelona is seeking a Senior Data Analyst to focus on our Acquisition segment. The role involves enabling the Marketing team to make data-driven decisions and collaborating with analysts, engineers, and marketing managers. You will lead Acquisition Measurement initiatives and foster a culture of continuous learning., * Lead Acquisition Measurement and prioritize with stakeholders.

• Act as the go-to person for Marketing teams on measurement strategy.
• Advise on Measurement techniques and present results.
• Drive Marketing Science initiatives.
• Build reliable self-serve analytics resources.
• Contribute to company knowledge base and drive analytics maturity.
• Develop clear targets for initiatives.

• Collaborate with various analytics teams at N26., As a Senior Data Analyst focusing on our Acquisition segment, you will enable our Marketing team to make data-driven decisions. You will monitor, measure and analyse the effectiveness of your marketing teams’ initiatives, as well as help drive the strategy of your stakeholder teams. You are here to establish a data-mindset and thereby to foster a culture of continuous learning and improvement. You will work in a cross functional setup, working closely with other analysts, engineers, scientists and marketing managers. In this role, you will:

• Lead Acquisition Measurement: own the Acquisition Marketing Measurement domain roadmap and prioritisation with stakeholders from both Business and Technical backgrounds.
• Act as a Partner to Marketing Stakeholders: be the internal go-to person for the acquisition Marketing teams (incl. Paid Media, Marketing Strategy, Friend Referral, Product Marketing) for measurement strategy and data related questions.
• Collaborate with Senior Leadership: advising on Measurement techniques, evaluating and presenting results or complexity analysis on a strategic level, helping to steer business decisions that drive overall company success.
• Drive Marketing Science initiatives: act as the Analytics focal point on Marketing Mix Model (in collaboration with Data Science & Analytics Engineering); increase adoption of Customer Lifetime Value by Marketing Acquisition channels; own the Acquisition Marketing Test & Learn workstream end-to-end, from experiments design to analysis and share-out.
• Build scalable, reliable, and self-serve resources: Enrich analytics foundations through Measurement Frameworks, scalable Data Modeling lineage, and design (and maintain) Analytics dashboards that allow Marketing Teams to interact with data to monitor channel and campaigns performance and extract the right insights themselves.
• Enrich knowledge base and drive data literacy: proactively contribute to the company knowledge base (i.e. documenting insights, researches, data models, and data products), enable and share knowledge with stakeholders and team members, and proactively create or enrich documentation pieces that drive analytics maturity and business continuity.
• Contribute to OKRs and goals definitions: develop clear and measurable targets based on an initiatives’ scope.
• Be part of our data-community: Collaborate with a broad range of analytics teams at N26 (incl. Marketing, Business, Product, Finance, and Operations) and utilise our shared platforms, insights and innovations.

With over 5 years of experience in Marketing or Product Analytics and solid skills in SQL and Python, you will help the team drive marketing effectiveness through data analysis. Employee benefits include a personal development budget and wellness memberships., * 5+ years of experience in Marketing or Product Analytics with a focus on Acquisition Strategies.

• Proven experience partnering with Technical and Business stakeholders.
• Experience with Marketing Mix Modeling and Experiment Design.

• Background in high growth startups and Fintech preferred., Python/R Data storytelling Communication skills, * 5+ years of experience, within the Marketing or Product Analytics field, ideally with a focus on Acquisition Strategies and Effectiveness Measurement

• Proven success in partnering with both Technical and Business stakeholders to drive improvements on analytics maturity, strategic initiatives, and data-driven decisions
• Solid experience contributing to 1. Marketing Mix Modeling and 2. Driving Experiments Design, Implementation and Analysis is a must
• Previous experience in high growth startups managing topics like Marketing Acquisition, Brand Marketing measurement, Strategy, Conversion Rate Optimization would be a plus.
• Previous experience in Fintech environment would be a plus

Skills:

• Strong expertise on of statistical methods used in the analysis of experimental (i.e. hypothesis testing) and observational data in the context of Marketing and/or Acquisition strategy
• Highly experienced with SQL and Python/R for data cleaning, data modeling, and data analysis - always applying clean code practices and strong documentation for reproducibility
• Strong data storytelling and visualisation skills for presentations, reports, and analytics dashboard building (e.g. Tableau, Looker, Metabase, Superset, etc)
• Excellent communication skills when translating complex analysis and technical topics to non-technical audiences - e.g. Marketing Channel Leads and CMO
• Highly knowledgeable on Marketing topics like audience segmentation, targeting, and marketing data enrichment (i.e. Tracking & Naming Conventions), with a track record of improving Marketing performance, A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, life experiences and family statuses.

N26 has reimagined banking for today’s digital world. Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use. We’ve eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do. We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.