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World Congress 2024 • Aug 20, 2024

Developer Marketing

Dan Cranney

Why do traditional marketing tactics fail to convert engineers? Earning developer trust requires ditching empty jargon and delivering authentic, self-serve technical solutions instead of unsolicited sales pitches.

Starting at 28:52 · Watch from the beginning

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Matching moments

2:19 min

Marketing products to developers without aggressive sales motions

Chris Heilmann Chris Heilmann +2 · LIVE

52 sec

Transitioning from software engineering to developer marketing roles

Tim Cadenbach Tim Cadenbach · World Congress 2025

3:06 min

Building authentic developer community touchpoints

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

2:55 min

Transitioning from engineering to developer advocacy

Rudi Bauer Rudi Bauer +2 · Cappuccino with HR

4:21 min

Leveraging trust to launch new developer communities

Angie Jones Angie Jones +3 · World Congress 2024

2:39 min

Bridging developer relations across specialized technology ecosystems

Mike Swift · Coffee With Developers

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Upcoming sessions on this topic

Open session

The Dream Team You Didn't Know You Had - Multi-Model, Multi-Agent, One Software Lifecycle

  • Aditya Dua

    GitHub

    Senior Manager, Field Services, SAARC

Open session

Spec-Driven Development: A Pragmatic Look

  • Hari Krishnan

    Polarizer Technlogies

    Founder and CEO

Open session

Beyond the Model Wars: What to Learn, Unlearn, and Focus On

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Beyond vibe coding: Mastering the AI-native SDLC from code to production

  • Amith Singhee

    IBM

    Director, IBM Research India and AI for Z, SIL; CTO, IBM India / South Asia

Open session

Beware of Strangers Bearing Code: Open Source Trust in the Agent Era

  • Vikram Vaswani

    Consultant

Open session

DevOps for React Developers: From Code to Production

  • Kristiyan Velkov

    Docker

    Front-End Advocate | Speaker | AI & DevOps Enthusiast | Docker Captain | Tech Blogger | Book Author | 100+ IT Certifications | 30K+ Followers

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