Building Brands People Stay For: The Power of Belonging & Growth

The war for talent is a distraction. The real battle is keeping the people you already have by creating a culture of genuine belonging.

#1about 5 minutes

Why employee retention is more critical than recruiting

High employee turnover is expensive and disruptive, making it essential to integrate retention strategies directly into the recruiting and employer branding processes.

#2about 3 minutes

Using honesty to attract and retain the right talent

Companies often lose new hires quickly by overpromising in job descriptions, highlighting the need for honesty about the role and company culture from the start.

#3about 3 minutes

Creating a culture of belonging beyond buzzwords

True employee belonging is achieved when individuals are accepted for who they are and supported by good leaders, rather than being forced to conform to a corporate mold.

#4about 3 minutes

How leadership has shifted from personal to process-driven

Modern leadership has become overly focused on processes, costs, and meetings, losing the valuable personal connection that comes from brief, informal daily interactions.

#5about 3 minutes

Identifying the subtle early signs of disengagement

A noticeable change in an employee's behavior, such as reduced contribution of ideas or strictly adhering to work hours, can be an early warning sign of disengagement.

#6about 3 minutes

Why daily check-ins are better than annual reviews

Short, informal daily team check-ins are far more effective for maintaining engagement and addressing issues than formal, infrequent annual performance reviews.

#7about 4 minutes

Bridging the gap between growth targets and employee purpose

While management boards prioritize growth and financial metrics, belonging and purpose are often delegated to HR, creating a disconnect that undermines retention efforts.

#8about 1 minute

Calculating the high financial cost of employee turnover

The cost of replacing an employee can be as high as 90% of their annual salary, making a strong case for linking manager bonuses to retention KPIs.

#9about 3 minutes

Aligning internal marketing with external employer branding

Employer branding is ineffective for retention if the external message doesn't match the internal employee experience, highlighting the need for authentic internal marketing.

#10about 3 minutes

Why HR should focus on 'human' not 'resources'

Treating employees as 'resources' frames them as costs to be managed, whereas focusing on the 'human' aspect fosters a culture where people feel valued and are less likely to leave.