Rudi Bauer & Wolfgang Kerner

The Talent Stage: Directing the Candidate Journey Like a Play?

Is your employer branding just 'shiny happy people'? Discover why an honest portrayal of your culture, including its challenges, is essential for building trust with candidates.

The Talent Stage: Directing the Candidate Journey Like a Play?
#1about 5 minutes

From theater marketing to pre-digital headhunting

The guest recounts his career path, starting in theater marketing and transitioning into recruitment before the advent of modern digital platforms.

#2about 2 minutes

Applying theatrical collaboration to business operations

A theater production's success relies on the seamless, behind-the-scenes collaboration of many departments, a lesson in human interaction that businesses often lack.

#3about 4 minutes

The recruiter's role in building trust with candidates

Recruiters must act as allies, creating a trustful relationship by being transparent about the company's reality, including its challenges and opportunities.

#4about 4 minutes

Why authentic employer branding beats the shiny facade

Companies should abandon the "shiny happy people" trope in employer branding and instead present an authentic, realistic view of their culture and challenges.

#5about 5 minutes

Navigating generational shifts in the labor market

The modern labor market is complex due to changing generational expectations and the persistence of outdated leadership styles that fail to be empathetic or people-centric.

#6about 4 minutes

Moving from human resources to human-centric leadership

To improve the work environment, leadership must stop viewing employees as resources or cost factors and HR needs to secure a strategic seat at the table.

#7about 7 minutes

Key takeaways from theater for modern recruiting

The most important lessons from theater for business are to prioritize authenticity, foster genuine human interaction, respect timing, and recognize that success is a collective team effort.

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