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World Congress 2025 • Aug 20, 2025 • Session details

The End of Software as we know it

Paul Adams

The traditional PM-designer-engineer triad is obsolete. To survive the AI shift, teams must abandon rigid specs, embrace chaotic prototyping, and let multidisciplinary generalists ship production code.

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#1 about 5 min

Historical patterns and future societal impact of AI

How AI follows previous technological maturity curves and promises profound secondary and tertiary societal transformations.

#2 about 2 min

Transitioning from stable planning to short-term adaptive strategies

Why the rapid evolution of language models demands shifting from multi-year roadmaps to responsive quarterly planning.

#3 about 4 min

Reimagining business models and brand positioning for AI

How integrating artificial intelligence deeply into an organization requires redesigning interconnected activities from a fresh perspective.

#4 about 3 min

Replacing distinct engineering roles with cross-functional technical generalists

Why strict boundaries between design and engineering must dissolve to enable builders to prototype directly.

#5 about 3 min

Navigating uncertain execution and expanding technical capabilities

How software construction shifts from predictable feature delivery towards exploring unproven possibilities directly with enterprise users.

#6 about 5 min

Reorganizing product teams into temporary autonomous workstreams

Why slow traditional management hierarchies must be replaced by temporary project streams led by highly autonomous individuals.

#7 about 4 min

Accelerating marketing strategies through rapid experimentation and authenticity

How promotional efforts must transition from polished annual campaigns to continuous public building and authentic demonstrations.

#8 about 3 min

Embracing chaos to outpace unpredictable native AI competitors

Why aggressive internal reinvention and development speed are essential for defending against unpredictable and native AI competitors.

Matching moments

4:08 min

Transitioning software engineering teams to AI-native development workflows

Florian Deter Florian Deter +4 · World Congress 2026 Europe

2:23 min

The transforming role of developers in the AI era

Mateusz Gren Mateusz Gren +1 · World Congress 2026 Europe

5:14 min

Intercom's strategic pivot to an AI-first software company

Brian Scanlan Brian Scanlan · World Congress 2026 Europe

3:47 min

Redesigning cross-functional teams for AI-driven software development

Avani Prabhakar Avani Prabhakar +3 · World Congress 2026 Europe

2:11 min

The shift from predictable UX to adaptive AI experiences

Madalena Costa Madalena Costa · Europe 2026 Virtual

1:47 min

The growing necessity of orchestrating AI in software teams

Vera Slavnić Vera Slavnić · Europe 2026 Virtual

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