WeAreDevelopers Logo WeAreDevelopers
Sign in
For You LIVE
World Congress 2026 Europe - Virtual Stage • Jul 2, 2026 • Session details

Stop building features. Start building impact.

Aminata Sidibe

Generative AI is helping engineering teams build the wrong features faster. Escape the build trap with outcome-driven architecture and connect technical decisions directly to measurable user impact.

Pause
Mute Enter Fullscreen
#1 about 3 min

Introduction to outcome-driven architecture and value creation

Modern product development must prioritize user needs and measurable impact over raw output and feature delivery.

#2 about 3 min

Designing architectures around actual user behavior and needs

Observing how people navigate physical spaces reveals that true value emerges when systems adapt to real-world usage.

#3 about 2 min

Why technology modernization must enable better user experiences

Upgrading to microservices or new architectures only provides business value if it directly improves product outcomes.

#4 about 5 min

Recognizing the difference between built functionality and useful solutions

Evaluating poorly designed physical objects demonstrates how starting with solutions instead of contexts creates complexity without value.

#5 about 4 min

Mapping common design failures to digital software development

Ignoring user problems in favor of glossy interfaces leads to digital products that fail to facilitate business value exchange.

#6 about 5 min

Escaping the build trap and avoiding feature bloat

Measuring success through ticket counts and feature volume obscures the fact that unused functionality only adds maintenance overhead.

#7 about 3 min

How artificial intelligence accelerates the dangerous feature factory

Generative tools lower implementation costs and allow teams to build the wrong solutions faster unless guided by outcome orientation.

#8 about 5 min

Starting architectural design with desired outcomes instead of features

Defining measurable changes in user behavior prevents premature technical investments and identifies simpler solutions like better navigation.

#9 about 4 min

Connecting technical observability with product and business performance

Tracking technical metrics must be paired with user interaction data to verify that a system generates relevant impact.

#10 about 3 min

Designing system architectures to support rapid product experimentation

Enabling prototyping, feature toggles, and safe rollbacks allows teams to validate product assumptions without permanent technical commitments.

#11 about 3 min

Optimizing software architecture for reversibility and risk management

Separating stable core domains from flexible user interfaces protects teams from hard-coding uncertain product hypotheses too early.

#12 about 2 min

Connecting architectural decisions directly to tested product assumptions

Documenting why specific technologies were chosen requires linking them to the user needs and business metrics they support.

#13 about 3 min

Treating product analytics as critical feedback infrastructure capabilities

Providing product teams with access to connected user and business data transforms passive reporting into actionable learning mechanisms.

#14 about 4 min

Making outcome-driven architecture a collaborative cross-functional responsibility

Integrating architectural planning into the continuous product discovery process ensures technical capabilities align with strategic business hypotheses.

#15 about 4 min

Shifting organizational culture from software delivery to learning

Measuring product impact rather than system health metrics transforms architecture into a powerful lever for human-centric value creation.

Matching moments

2:25 min

Building engineering cultures that support long-term software architecture

Oskar Kruschitz Oskar Kruschitz · Europe 2026 Virtual

3:34 min

Applying design thinking and lean software development principles

Tom George · LIVE

2:24 min

Using failed adoption to drive necessary architectural improvements

Sonja Nesic Sonja Nesic · World Congress 2026 Europe

3:23 min

Developer transition to architecture and finops automation

Mustafa Toroman · World Congress 2023

3:35 min

Choosing human led transformational priorities over pure tech

Rudi Bauer Rudi Bauer +1 · Cappuccino with HR

3:08 min

The gap between technical success and user adoption

Mateusz Gren Mateusz Gren +1 · World Congress 2026 Europe

More from World Congress 2026 Europe - Virtual Stage

One Does Not Simply Make Architecture Decisions Alone thumbnail
36:15
about 2 months ago

One Does Not Simply Make Architecture Decisions Alone

Vladas Diržys

From Black Box to Glass Box : Bedrock AgentCore Observability thumbnail
21:15
about 2 months ago

From Black Box to Glass Box : Bedrock AgentCore Observability

Yasemin Aktürk

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence thumbnail
30:41
2 months ago

Leading in Rhythm: How Women Make Better Decisions with Biological Intelligence

Julia Grosse

Better Together: Leveraging Your Observability Tools as a SIEM thumbnail
39:06
2 months ago

Better Together: Leveraging Your Observability Tools as a SIEM

Mathias Palmersheim

ChatGPT Apps: From Chat to Checkout thumbnail
30:29
2 months ago

ChatGPT Apps: From Chat to Checkout

Aaron Koivunen

Interior Decorating (TypeScript Decorators) thumbnail
29:22
2 months ago

Interior Decorating (TypeScript Decorators)

Michael Dowden

Upcoming sessions on this topic

Open session

World Congress 2026 North America

September 24, 2026 · 16:50–17:20

Mainstage

Building AI Products vs. Building With AI

Aparna Dhinakaran, Rukmini Reddy, Tamar Bercovici

Aparna Dhinakaran
Rukmini Reddy
Tamar Bercovici
Open session

World Congress 2026 North America

September 25, 2026 · 16:50–17:20

Outdoor Stage

Beyond the Code: Human-AI Synergies in Product Development

Ajita Kanchivakam Ananth

Staff Technical Program Manager at Google

Ajita Kanchivakam Ananth
Open session

World Congress 2026 North America

September 24, 2026 · 11:10–11:15

Outdoor Stage

Architecting the 100X SDLC: Building Production Trust into AI-Assisted Delivery

Ranjan Parthasarathy

Founder, CPTO/CEO at AXIOMSTUDIO.AI

Ranjan Parthasarathy
Open session

World Congress 2026 North America

September 25, 2026 · 14:10–14:40

Stage 1

The Broken Rung: How AI is Rebuilding Software Development from the Ground Up

Tomislav Tipurić

Chief Technology Officer, Nephos

Tomislav Tipurić
Open session

World Congress 2026 North America

September 23, 2026 · 10:00–17:00

Stage 13

Building Pragmatic AI: 10 AI Features Your Users Actually Want

Jonathan "J." Tower

.NET Foundation Board | 12x Microsoft MVP | Founder & Consultant

Jonathan "J." Tower
Open session

World Congress 2026 North America

September 25, 2026 · 09:00–09:30

Outdoor Stage

Engineering the Pivot: How Creative Strategy Solves the Hard Problems of AI Accuracy and Scale

Shruti Tiwari

AI/ML product manager, Dell

Shruti Tiwari

Related videos

Enhancing Developer Experience During Architecture Modernization thumbnail
26:53
about 2 years ago

Enhancing Developer Experience During Architecture Modernization

Mauricio Frias

User 1st! Technology 2nd! Stop building AI nobody uses - start delivering real business outcomes thumbnail
23:51
World Congress 2026 Europe • about 2 months ago

User 1st! Technology 2nd! Stop building AI nobody uses - start delivering real business outcomes

Mateusz Gren, Peter Hock

Move fast with Software Architecture thumbnail
42:02
World Congress 2021 • about 5 years ago

Move fast with Software Architecture

Simon Lasselsberger

AI Won't Fix Your Engineering Culture thumbnail
29:21
World Congress 2026 Europe • about 2 months ago

AI Won't Fix Your Engineering Culture

Julia Kordick

Confessions of a Software Archaeologist: What I Did Wrong in 10 Years of Restructuring Software thumbnail
27:50
World Congress 2026 Europe • about 2 months ago

Confessions of a Software Archaeologist: What I Did Wrong in 10 Years of Restructuring Software

Hendrik Lösch

Designing AI-first products: When the interface is no longer the product thumbnail
20:10
Europe 2026 Virtual • 2 months ago

Designing AI-first products: When the interface is no longer the product

Ekaterina Streltsova

Related articles

From learning to earning

Jobs that call for the skills explored in this talk.