Joshua Henslee

Business sensibilities when developing for Bitcoin

What if micropayments made user logins obsolete? Bitcoin's public key infrastructure offers a more secure and seamless method for managing identity and reducing business risk.

Business sensibilities when developing for Bitcoin
#1about 1 minute

Core objectives for building a Bitcoin business

An overview of key business considerations for developers, including early revenue generation, co-opetition, and leveraging micropayments.

#2about 1 minute

Generating revenue and signaling from day one

Businesses should generate revenue even in the alpha stage by paying themselves in outputs and using vanity addresses for on-chain advertising.

#3about 2 minutes

Monetizing expertise and charging for your time

Using services like Dom Lee allows developers to monetize their specialized knowledge and create an additional income stream by charging for consultations.

#4about 2 minutes

Crowdfunding new features on-chain with users

On-chain feature pages allow users to crowdfund development priorities, providing a clear roadmap and holding businesses accountable for delivery.

#5about 2 minutes

Collaborating and integrating with other services

Integrating with existing services is crucial to avoid duplicating work, learn from others, and provide users with a richer ecosystem of tools.

#6about 1 minute

Understanding co-opetition in the Bitcoin ecosystem

Co-opetition, where businesses copy and improve upon each other's successful ideas, drives innovation and benefits the entire ecosystem.

#7about 2 minutes

Leveraging Tonic Pow for marketing and user acquisition

Businesses can use Tonic Pow to create marketing offers where users are paid in Bitcoin to share links, effectively expanding reach on social media.

#8about 3 minutes

How micropayments make legacy internet protocols obsolete

Micropayments can replace complex and insecure legacy internet protocols like OAuth, as paying for access is a more direct and secure form of validation.

#9about 3 minutes

Replacing legacy logins and CAPTCHAs with Bitcoin

Bitcoin wallet signatures provide a superior alternative to traditional logins and CAPTCHAs, offering better security and user experience without collecting personal data.

#10about 3 minutes

Reducing business risk by minimizing data collection

Using micropayments eliminates the need to collect and store sensitive user data, which significantly reduces security costs, storage needs, and business liability.

#11about 4 minutes

A summary of do's and don'ts for developers

Key recommendations for developers include leveraging existing tools and paying in outputs, while avoiding building custom wallets or running a full node.

#12about 8 minutes

Q&A on toolchains, onboarding, and identity

A discussion on practical toolchains, improving the new user onboarding experience, and the role of off-chain identity in a Bitcoin-based system.

#13about 7 minutes

Q&A on platform tools and employee compensation

An analysis of the differentiating features and limitations of Planaria and Run tools, plus a look at the practice of paying employees in outputs.

#14about 4 minutes

Q&A on off-chain data and transaction malleability

A discussion on conceptualizing off-chain data as objects that can be pushed on-chain later, touching on mutability and malleability use cases.

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