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World Congress 2024 • Aug 20, 2024 • Session details

Developer Tested, Educator Approved

Andrew MacLean , MetzinAround

Stop marketing to developers and start educating them. Discover how applying proven educational theories to your DevRel strategy unlocks meaningful engagement and builds healthier online communities.

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#1 about 3 min

Reframing developer relations and advocacy as an educational process

Viewing developers as learners instead of software customers improves advocacy outcomes.

#2 about 4 min

Comparing traditional marketing funnels to educational learning taxonomies

Mapping traditional purchasing funnels against educational taxonomies reveals new developer engagement metrics.

#3 about 6 min

Applying social learning theory to technical streams and tutorials

Applying observational learning principles improves the retention and value of technical live streams.

#4 about 3 min

Designing meaningful developer hackathons through the lens of constructionism

Encouraging productive failure and hands-on building creates more effective programming hackathons.

#5 about 4 min

Managing digital developer communities using behaviorism and clear moderation

Establishing explicit guidelines and consistent moderation fosters healthy and productive digital communities.

#6 about 4 min

Structuring technical documentation to support differentiated instruction and learning

Providing multiple format paths inside technical documentation accommodates varying developer experience levels.

#7 about 2 min

Reviewing core pedagogical principles for developer education and advocacy

Adopting educational strategies transforms developer relations from traditional marketing into effective teaching.

Matching moments

5:01 min

Origins and personal definitions of developer communities

Angie Jones Angie Jones +3 · WWC 2024

6:32 min

Teaching programming and career advice for developer advocates

Amanda Martin · LIVE

3:23 min

Leveraging developer communities to accelerate learning and debugging

Lucia Cerchie · LIVE

2:53 min

Transitioning from education into developer advocacy roles

Lucia Cerchie · LIVE

8:13 min

Accelerating personal learning by teaching highly technical concepts

Jennifer Reif · LIVE

1:07 min

Transitioning into developer relations to blend coding and community

Nacho Iacovino · WWC 2021

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