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Session

From projects to products

with Natalia Startseva

About This Session

From projects to products: aligning teams for real impact Many companies struggle to move from project-based work to true product thinking—often because teams work in silos, slowing down collaboration and delivery. At an automotive software company, I helped drive organisational change by scaling agile ways of working, improving cross-functional collaboration, and aligning teams across HR, tech, and business functions. In this session, I’ll share practical strategies for transforming how teams work together, ensuring business impact, and embedding a product mindset that drives long-term success. As a PhD researcher, i value science-based implementation and always stay up-to-date with latest research in org. development field.

Topics

  • Product Strategy
  • Project Management