Ecommerce Specialist

• Develop and execute a multi-channel growth strategy with main focus on SEO, partnerships and new channels to drive qualified traffic.
• Analyze performance data to optimize campaigns, maximize ROI, and identify new acquisition channels.

Optimize the on-site shopper journey:

• Be the expert on our conversion funnel. Use A/B testing, user behavior analysis, and collaboration with our UX/UI team to improve conversion rates.
• Implement merchandising strategies like upselling, cross-selling, and product bundling to increase average order value (AOV).

Analyze & strategize:

• Monitor and report on key e-commerce KPIs (Traffic, CVR, AOV, Net Revenue, Repeat Rate).
• Translate data into actionable insights and present your findings and recommendations to leadership.
• Partner with our operations team to forecast demand and ensure optimal inventory levels.

Do you have experience in Upselling?, Do you have a Master's degree?, * 4+ years of hands-on experience in an e-commerce role with a proven track record of driving traffic and sales growth.

• Highly analytical and data-driven; you are comfortable using tools like Google Analytics, Power-BI or similar to find actionable insights.
• Excellent project management skills and the ability to thrive in a fast-paced environment.
• Expertise in SEO, and other performance marketing channels.
• Professional fluency in both German and English is required.

Bonus points (nice-to-haves):

• Experience with e-commerce platforms (Magento etc).
• Familiarity with marketing automation tools.
• Experience with Amazon Marketplace.
• A Bachelor's or Master's degree in Marketing, Business, or a related field.

• High impact: See the direct results of your work on the company's bottom line. You are a key player in our success.
• Growth & development: We invest in our people with opportunities for career advancement.
• Collaborative & entrepreneurial culture: Join a passionate, truly international team that values creativity, data, and teamwork.
• Great perks: competitive salary, a modern office in the heart of Munich, and flexible working options.

At AIR, we're on a journey to become a lifestyle tech company and the undisputed global leader in social inhalation. We are the global leader in the growing flavored hookah category, the largest manufacturer of hookah molasses and own the biggest brand, Al Fakher. Our e-commerce platforms is the heart of our business, and we're looking for a passionate and data-driven Ecommerce Specialist to join our dynamic team in Munich or work from anywhere in Germany.