Marketing Data Engineer

As Marketing Data Engineer you are the technical engine behind our measurement stack. You make tracking reliable, privacy safe and useful so spend decisions are evidence based and experiments move faster. This is a hands on role with real ownership, not a support queue. You will:

• Enables high-performing paid campaigns (via tROAS, CAPI, EC, etc.)
• Powers platform learning and experimentation
• Safeguards tracking integrity across apps, web, and our CDP

If you thrive on seeing your data infrastructure directly boost campaign ROI, this role is made for you.

Your first 90 days

• Conversion tracking: Own client and server side setups for Google and Meta and deliver a reliable baseline for attribution and reporting, including dedup between ad platforms and business data.
• Consent management: Map current consent setups per brand and ship a plan to maximise performance within compliance boundaries in DE, FR and NL.

Your responsibilities will include:

• Own our tracking infrastructure: Manage event tracking (GA4, Segment, GTM, Firebase, MMP) across web, app, and server environments.
• Power campaign performance: Build conversion tracking and enable smart bidding via server-side integrations (CAPI, Google Enhanced Conversions, TikTok, Snap, etc.).
• Ensure data quality & attribution: standardise conversion definitions and UTMs, implement server side deduplication and Segment/GTM governance, and maintain a trusted cross brand attribution baseline.
• Embed privacy & compliance: Implement Consent Mode v2, integrate CMPs, and ensure GDPR-compliant tracking practices.
• Enable cross-platform visibility: Support mobile/app tracking with Firebase or AppsFlyer and align it with web
• Drive cross-team alignment: Collaborate with growth marketers, legal, data, and product teams to translate business needs into robust tracking plans.
• Co own the weekly performance marketing sync and the bi weekly tracking and measurement forum.

Tooling & Stack : GTM (client/server) · GA4 (web + SSG) · Segment (or CDP) · Firebase · Mixpanel · AppsFlyer/Adjust · Cookiebot/OneTrust · BigQuery/Snowflake · Python/SQL

You will have authority to standardise conversion definitions and reporting, plus decision rights and input on tools (GA4, Mixpanel, Segment, MMP/MMM), with budget approved for consultants and stack upgrades., * Visibility & Ownership: Your work directly impacts how we spend and scale millions in paid media. You'll help unlock CAC efficiency, full-funnel visibility, and platform learning across Meta, Google, Snap, and TikTok.

• Tooling & Autonomy: build with a modern stack and real decision rights on tracking and attribution tooling; help shape the data culture of our growth team.
• Embedded in Growth: you'll sit in the performance marketing team - not off to the side - and collaborate closely with product, data, and legal. Your decisions will shape how growth works at Shine. This role has high visibility - you'll regularly present insights to the CMO and country heads, and can carve out a niche as our growth tech guru., We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' introductory call with Annaïg (Talent Acquisition Specialist) to get to know you better and share more about Shine' culture and mission.

2️⃣ A 45' interview with your future manager, Patric, to dive deeper into your experience and do a small business case.

3️⃣ A 60' collaborative JavaScript working session with to assess practical tracking and debugging skills.

4️⃣ A 30' meet with Guillaume (VP Growth) and Margaux (Product Marketing Manager) to discuss your personal values and Shine's core principles + a 30' informal meet & greet with the team., * Remote Work Culture: Work from our office located in Paris, Amsterdam or Berlin with 2 remote days/week

• Office Perks: Complimentary tea, coffee, refreshments, fruits, and snacks available daily.
• Career Growth Opportunities: Build a successful career with ample opportunities for professional growth within the firm.
• Team Building and Events: Participate in biannual team-building activities and summer/winter corporate events.

Do you have experience in SQL?, * Marketing or growth analytics experience with end to end experiments and clear readouts.

• Comfortable reading/writing code (HTML, JavaScript, APIs) for implementation/debugging
• Experience with GTM, GA4, server-side tracking, and tools like Segment or HubSpot
• Strong command of ad platform integrations (Google, Meta, TikTok, etc.)
• Solid understanding of CMPs, GDPR, and Consent Mode v2
• Skilled in attribution modeling (multi-touch, first/last click) and customer data platforms
• Excellent collaboration skills, comfortable working with cross-functional teams.
• Fluency in English is mandatory; additional languages as French or German are a plus.
• Bonus: Experience with AppsFlyer, BigQuery/Snowflake, marketing mix modeling, or CCPA
• Managed CDP integrations across both web and mobile

Compensation: total compensation depends on location, experience, skills and seniority.

At Shine, we are redefining how entrepreneurs-freelancers, self-employed professionals, and SMEs-manage their banking and administrative tasks. Through seamless tools and innovative banking solutions, we help them focus on what matters most: growing their businesses. Our vision is to become the best friend of every small entrepreneur across Europe. Over the years, Shine has grown through the merging of top European FinTechs like Shine (), Kontist (), Tellow (), and more. Today, we're a team of nearly 500 people. With a strong presence in Denmark, Germany, France, and the Netherlands, we serve over 300,000 clients, offering integrated solutions in accounting, invoicing, and business banking. Our continued expansion is fueled by strategic acquisitions, enabling us to enhance our offerings and cement our position as a leader in the European SMB financial ecosystem. Locations: Berlin, Paris, Amsterdam - Hybrid. Revenue and Growth at Shine The Revenue & Growth team at Shine has two core missions: * Driving revenue by attracting and converting high-potential prospects. * Retaining users by increasing their activation, engagement, and lifetime value. To achieve this, the team is made up of around 25 talented professionals across five specialized sub-teams: User Journey, Organic Acquisition, Revenue Operations, and Performance Marketing-which is where you come in. Here's a quick look at how the performance marketing team is structured: * Guillaume, our VP of Growth, * Patric, Head of Performance Marketing, and your future manager * The Performance Marketing team, made up of your five future colleagues, working from France, the Netherlands, and Denmark to tackle all acquisition challenges in our markets and who are at the forefront of scaling our customer acquisition efforts.