Media Development Team Leader

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation

• Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists

• Recommend optimum content and context based on client, brief and strategy

• Deliver overall experience and articulation of how channels work together

• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams Create and present Mx Story to clients

• Create the Mx guidelines in liaise with relevant internal specialist teams

• Ensure quality control on plan recommendation against Mx delivery

• Provide insightful post campaign optimization

• Contribute to the client satisfaction

• Ensure optimal Mx delivery

• Ensure audience planning and data integrationfrom Mx brief to Mx measurement

• 8+ years professional experience in strategic planning

• Media, Brand Qualifications & Languages:

• Bachelor's or Master's degree in Business, Marketing or Advertising

• Languages: English (Advanced) Soft skills & Competencies

• Understanding the business

• Taking initiative

• Focusing on performance

• Building collaborative relationships

• Media and media planning

• Mx Champion (Connection, Context, Content)

• Omnichannel

• Strong negotiation skills

• Elite Programmatic

• Data processing and management

• Marketing Strategy Technical skills

• Advertising technologies

• Operational performance management tools (e.g. Pilot, Magnitude)

• Audience planning tools (e.g. Polaris)

• Office software Contract Type