Sr. Marketing Analyst (CRM)

• Informing CRM Strategy: Act as the key analytical owner for customer segments. You will conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of our CRM campaigns.
• Analyzing Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys.
• Leading Experimentation & Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior.
• Advanced Analytics & Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. You'll conduct complex root-cause analyses on performance trends, presenting your findings and recommendations to both technical and senior-level stakeholders.
• Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team.

As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data-driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications., * 5+ years of experience in a CRM, Marketing, or Product Analyst role.

• Advanced SQL skills, including complex joins, subqueries, and analytical functions (e.g., window functions).
• Advanced knowledge of A/B testing, including experimental design and statistical analysis.
• Advanced proficiency with data visualization tools, eg, Tableau.
• Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle.
• Experience with subscription-based monetization.
• Intermediate knowledge of Python.
• Proven ability to work independently with limited supervision on problems of diverse and complex scope.
• Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus.

Nice to have:

• Knowledge of marketing attribution models and/or tools.
• Experience with offers, vouchers, or other loyalty/incentivization strategies.

Welcome to Welltech - where health meets innovation! As a global leader in Health & Fitness industry, we've crossed over 220 million installs with three life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys-all powered by a diverse team of over 750+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves., * Grow Together: Join a culture that champions both personal and professional growth. Here, you'll thrive as we learn, evolve, and succeed together. * Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. * Results-Driven: We're all about achieving meaningful outcomes. It's not just about the effort, but the difference we make every day. * We Are Well-Makers: Be part of a movement that's creating a healthier, happier world. Together, we make well-being a reality!