Senior E-commerce Executive

The Senior E-commerce Executive will oversee all aspects of online trading, working cross-functionally with marketing, merchandising, and technical teams to enhance functionality, optimise performance, and maximise profitability., This is a broad and hands-on role where the Senior E-commerce Executive will combine commercial acumen, data-driven decision-making, and a passion for the customer journey to create a seamless and engaging online experience - from product discovery to checkout and beyond. Key Responsibilities in the Position of Senior E-commerce Executive Include:

• Manage the day-to-day trading of the eCommerce site, ensuring product presentation, pricing, and promotional activity deliver commercial impact.

• Monitor key performance metrics including conversion rate, AOV, and customer journey behaviour.

• Plan and deliver trading campaigns aligned with commercial and seasonal objectives.

• Use analytics tools to identify pain points and deliver ongoing UX/UI enhancements.

• Oversee digital merchandising and category management to maximise visibility and sales.

• Partner with merchandising teams to ensure product data, imagery, and descriptions are accurate and compelling.

• Continuously refine navigation, taxonomy, and filters to support intuitive product discovery.

• Lead testing and personalisation initiatives to drive conversion rate optimisation.

• Champion best practices for mobile experience, accessibility, and site speed.

• Collaborate with developers and agencies to implement new features and resolve technical issues efficiently. Track and report on core metrics such as traffic, conversion, bounce rate, and revenue.

• Translate insight into actionable recommendations for commercial and marketing teams.

• Forecast sales performance and share insights with senior leadership.

• Work closely with the Performance Marketing Lead to align acquisition and conversion strategies.

• Support CRM and retention activity through onsite engagement and lifecycle initiatives.

• Collaborate with creative, brand, and IT teams to ensure consistency across all customer touchpoints.

• 5+ years' proven in eCommerce management, trading, or digital merchandising; ideally within retail or DTC environments.
• Demonstrated success in driving online revenue and improving conversion rates.
• Strong understanding of UX principles, customer journey optimisation, and eCommerce analytics.
• Skilled in CMS and eCommerce platforms such as Magento, Shopify, or BigCommerce.
• Analytical and commercially minded, confident in using Google Analytics, Tag Manager, and Excel to interpret data and influence strategy.
• Excellent communication and project management skills, with experience managing multiple stakeholders.
• Passionate about delivering an exceptional online shopping experience.

The Senior E-commerce Executive will play a pivotal role in defining and executing a digital growth strategy for a trusted and evolving brand. This is an opportunity to take ownership of a key online channel, work alongside a collaborative and ambitious team, and make a tangible impact on the customer experience and commercial performance.